Circulation listings

Folio: The Magazine for Magazine Management, Jan, 1998

Advertising Agencies & Promotion Specialists

GILLESPIE Magazine Marketing 3450 Princeton Pike Lawrenceville, NJ 08648 (609) 895-0200 FAX (609) 895-0875 Contact: Jack Kent, Managing Partner Specialization: Full range of subscription and advertising creative services for magazines, association publications, newsletters and directories. Includes concept, copy and design for new name mailings, renewal and billing series, paid and nonpaid programs issue wraps, inserts and bind-in cards, print advertising, media kits, capabilities brochures, all collateral literature, special issue promotions, and more. Complete production services Clients: National Underwriter, The Journal of Commerce, Convenience Store Decisions, Modern Drummer, Optometric Management, Food Product Design, Medical Economics, RN, Alternative Therapies, American Chemical Society, Public Utilities Reports, What's On in Las Vegas, and others. Company Statement: "First and foremost, we're publishing experts, with more than 100 years of collective circulation and advertising experience at leading companies such as Chilton, Dow Jones, McGraw-Hill and International Thomson. We work closely with publishers, circulation and marketing executives every day, pinpointing areas of need, helping them solve problems, showing them how to take advantage of every opportunity. We'll do the same for you. Contact us today!"

RSM Marketing, Inc. 76 West Ridgewood Avenue Ridgewood, NJ 07450 (201) 445-2205 FAX: (201) 445-2298 Contact: Ronald S. Moyer, President Specialists In: Converting Free to Paid; Business Plans and Budgets; Magazine Launches; Circulation Dept. Audits; Circulation Research; BPA and ABC Audits & Publisher's Statements; Outsource Circulation Management. Award-winning Copy and Design for: New Business Packages: Renewals and Billings; Media Kits & Issue Promotion; Direct Response Advertising. Company Information: RSM Marketing is a full service direct marketing and circulation consulting firm specializing in business and special interest publications and electronic publishing. The company has won 15 Folio CDM Awards.

Air Freight National & International

Hassett Air Express 877 South Route 83 Elmhurst, IL 60126-4995 (630) 530-6524 (800) 323-9422 Contact: Tom O'Reilly, President: Dan Cash. Vice President of Sales Facilities: Atlanta, GA; Boston, MA; Chicago. IL; Cincinnati, OH: Dallas, TX: Los Angeles and San Francisco, CA: Memphis, TN; Newark. NJ: Philadelphia, PA; Phoenix. AZ; Washington, DC Specialization: Air distribution of time-sensitive printed matter, newsstand copies. subscriber drop shipments, show shipments and office copies. Other Services: Same Day, Next Day, 2nd Day and Deferred Services; International Services, Charter Services Airport Newsstand. conventions and trade shows. Company Statement: "Hassett Air Express is the nation's leading air distributor of daily, weekly and bi-weekly publications. Hassett handles in excess of 150 million pounds of publications annually throughout the United States and the world. We service over 80 postal entries and 200 newsstand distributors each week, providing solutions to any service problems in the most cost-effective manner." Literature: Call or write for our free "Guide to Services" or visit us on the Internet at www.hassettair.com

Alternative Delivery

Mailguard, Inc. 117 Cuttermill Road Great Neck, N-Y 11021 (800) 676-4660 In NY: (516) 466-9300 FAX (516) 466-9391 Ask for a "no obligation" analysis of your current mail packages and receive a free copy of our media kit. Contact: Doug Harpham, Jeff Klein, Joel Lucks, Phil Goodman Specialization: Mailguard is a full service firm that designs, laser prints, and mails creative magazine renewals, requalifications, billing series, order verifications, conversions, acquisitions, and other custom letters quickly and accurately while increasing response significantly. Statement: Your message is our mission. Whatever your direct mailing needs, Mailguard is there with a top notch team and state-of-the-art equipment to get your urgent message out quickly and easily. We're the experts in:

* Requal Direct Mail Packages

* Complete Billing Services

* Subscription Renewal Services

* Priority Electronic Dispatch

* Order Verification Programs

* Gift Mailing Services

* Customer Service Programs

Auditing Services

Audit Bureau of Circulations Member

Audit Bureau of Circulations 900 North Meacham Road Schaumburg, IL 60173-4968 (847) 605-0909 FAX (847) 605-0483 URL http://www.accessabc.com URL http://www.accessabvs.com Year Established: 1914 Contact: Michael J. Lavery, President and Managing Director Branch Offices: Eastern Member Office, 405 Lexington Avenue, 48th Floor, New York, NY 10174-4805, Virginia K. Seibert, Director, (212) 867-8992, (212) 867-8947 (fax). Canadian Office, 151 Bloor Street West, Suite 850, Toronto, Ontario, M5S 1S4, Robert White, Senior Vice President, Canada, (416) 962-5840, (416) 962-5844 (fax). Specialization: ABC is the first and largest circulation-auditing organization in the world. ABC maintains the world's foremost database of audited circulation information, available to members in a variety of print and electronic formats including CD-ROM. ABC audits more than 1,400 daily and weekly newspapers and more than 1,100 periodicals, including paid and non-paid consumer magazines, business publications, farm publications and electronic publications. Equally important, more than 1,100 advertisers and 1,668 advertising agencies rely on ABC data to make well-informed media buying decisions. Members: As of March 31, 1997, ABC has more than 4,600 advertiser, advertising agency, publisher and associate members. Report Services: Publishers need to demonstrate their circulation vitality and reach in specific markets. Print media buyers need to know how many potential customers the publication's advertisements will reach and where those customers are located. Meeting both needs are ABC's semi-annual Publisher's Statements and annual Audit Reports of ABC-member publications' circulation. Members can also take advantage of Supplemental Data Reports and Pass-along Audits, that deliver additional circulation information not required for Publisher's Statements or Audit Reports. Additional reports include: Blue Books: These loose-leaf volumes, issued semi-annually, provide members with a handy reference to all Publisher's Statements within each publisher division. FAS-FAX Reports: These provide the very latest summary circulation data from Publisher's Statements. Four volumes, which separately cover U.S. daily newspapers, Canadian daily newspapers, U.S. and Canadian weekly newspapers and U.S. and Canadian periodicals, are issued twice a year. Available in hard-copy and on diskettes. Magazine Trend Report: Data for all 750+ ABC consumer magazines is in the Magazine Trend Report. This report presents a five-year trend of circulation, rate base/circulation guarantees, advertising rates and subscription and newsstand sales data for all ABC-audited consumer magazines. This report is also available on diskettes. Magazine Market Coverage Reports: These three-volume reports provide circulation data for all magazines and farm publications that participate in the Circulation Data Bank listed by DMAs and MSAs. The reports (in hard copy only) are available in a by-market or by-publication format. Canadian Circulation of U.S. Magazines: This report is issued annually and contains circulation data of virtually all U.S. magazines with circulation in Canada. Virtually all ABC reports are available in either hard copy or on diskette. Member Support Services: To help members make the most of their membership, ABC hosts conferences and seminars, offers training and educational materials, and provides a worldwide website (http://www.accessabc.com). An exclusive ABC member service is ABC's ever-expanding Circulation Data Bank. The Data Bank provides ABC members with the circulation data they need in the formats they want. More than 250 periodicals and some 1,450 daily and weekly newspapers throughout North America provide the Data Bank with county-level circulation data. County circulation data is available for all ABC newspapers, consumer magazines and farm publications which choose to participate in the Data Bank. The ACCESS ABC: CD-ROM product line consists of Windows-based products, placing ABC in the forefront of the industry. ACCESS ABC: Periodicals provide current Publisher's Statements for all ABC-member consumer magazines, business and farm publications. And for business publications and consumer magazines, multiple years of data can be analyzed. The result: Access to and analysis of ABC's expanded database is easier and faster than ever, ACCESS ABC: Newspapers combines circulation data for 1,100+ Abc-audited U.S. and Canadian newspapers that provide Zip/Postal code analysis in their Audit Reports -- with 4 sources of household counts. Also available: Stock, Custom, EXPRESS and ZIP-breakout reports, in hard copy or on diskette. The kind of data that can be accessed electronically from ABC's Data Bank includes: