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Lewis Rose "How to stay within international law on the Internet". Folio: The Magazine for Magazine Management. FindArticles.com. 18 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_n1_v27/ai_20153178/
Folio: The Magazine for Magazine Management
View more issues:
Articles in Jan, 1998 issue of Folio: The Magazine for Magazine Management
- New 'tudes from teen titles
-
Distribution dilemmas, retail rewards: circulators are mapping out the new distribution landscape, marking both obstacles and opportunities as they go
by Rich Rhodes -
When to raise your magazine's cover price
by Eric Freedman -
A beginner's guide to automated page make-up
by Dorian Burden -
How to keep your magazine healthy: key indicators tell you if you're on target
by Julie Lewit-Nirenberg -
Getting the most out of sales reps
by Jennifer Sucov -
How to hire interns: the key is to make the position a real job
by Erica Ramus -
Accountability on the Web
by Dzintars Dzilna -
Ad sales salary survey: salaries are up, but even more interesting, sales organizations and structures may be undergoing a radical change
by Rolf Maurer - How to boost your list revenues
- How to produce a perfect prototype: design and production are critical to a successful first issue
-
Assessing your magazine's worth: evaluating a magazine involves putting a price on intangibles - here's how to do it
by Jeff Garigliano -
How to remake a magazine: a systematic approach to redesign will ensure happy readers and advertisers
by Elizabeth Crow -
The pros and cons of promoting from within
by James (American journalist) Parker -
New titles play the name game
by Karen Hudes -
How to hang with your reader: generalist editors at specialist titles face a unique challenge: getting to know and enthuse over their topics like their readers do
by Nancy Rosen - Canadian resources
-
Take the guesswork out of budgeting
by Bert Langford -
Production salary survey: production managers and directors at consumer magazines enjoy a marked salary edge this year over their counterparts at business publications
by Rolf Maurer -
How to sell ads on the Internet
by Kathi Simonsen -
Custom e-publishing: 10 questions; few publishers have successfully transformed this new media into solid revenue streams
by Jennifer Sucov - Mergers and acquisitions
-
Dealing with media buyers: making sure you differentiate your magazine
by Josh Gordon -
How to place titles in special outlets
by Eric Freedman -
What's happening with paper prices: some degree of stability has returned to a market that had been gyrating
by Jenna Schnuer -
How to sell your company to the employees: when owners want to sell to staff members, but little cash is available - here are the options
by John E. Hempstead -
Take the guesswork out of working with freelancers
by Eric Freedman -
Try out job candidates before hiring: you can learn a lot about future employees by watching them try the job first
by Kass Johns -
Penton to leave Pittway
by Neil Cassidy -
Top 10 deals of 1997
by Jeff Garigliano - International resources
- How to do fulfillment on the Internet
-
Trends in digital production: working in a digital environment can be fast and efficient, but it requires care and caution to avoid costly mistakes
by Eve Asbury -
How to make persuasive sales presentations
by Dorothy Leeds -
How to protect your Web site's name: in's and out's of Internet domain names
by Jessica R. Friedman -
Please go away
by Michael P. Hayes -
Building M&D 'from the ground up': zero-based budgeting means proactively managing production costs, helping the publisher save money
by Bert Langford - Management/marketing editorial listings
-
Use reply cards for low-cost reader response
by Alan Douglas -
How to control production costs
by Bert Langford -
How to launch a magazine - without illusions: go beyond those four common assumptions
by Elisa Kronish -
How to acquire electronic rights: when purchasing electronic rights, buy all you think you'll need
by Jeff Hadfield -
What your hiring practices say about your company
by John W. Malcolm -
Scholastic sheds biz books
by Neil Cassidy -
A tale of five covers
by Cris Beam - New media listings
- How to use the Internet for database marketing
-
Use preflighting to help ease desktop turbulence; if you provide your service bureau with properly prepared files, you'll be rewarded with higher quality and lower charges
by Kathy Sandler -
How to succeed in advertising: small publishers need help when competing against media giants
by Robert Sentinery -
Editorial salary survey: compensation is increasing at both consumer and trade magazines, but, inevitably, so is the workload and stress
by Rolf Maurer -
Missouri title creates new shield law
by Eric Freedman -
Editions ad infinitum: advertisers today expect a lot more than just regional and/or demographic breakouts of your printrun
by Jeffrey R. Parnau -
How to choose the right in-house fulfillment system
by John Chilson - How to find the best printing deal
-
Folio: plus management
by Barbara Love -
How to advertise on TV
by Lambeth Hochwald -
How to compete in online publishing: if you're not already, you should be producing an online product
by Thom Forbes - Folio: plus: ideas! Ideas! Ideas! and more ideas for successful magazine management
-
The editor as market authority
by John Mack Carter - Circulation listings
- Managing new single-copy realities
-
Making direct-to-plate work for you
by Mark Winz -
Negotiating the sale of your magazine: use these strategic guidelines
by John E. Hempstead -
Don't overlook the slush pile
by Eric Freedman -
A guide to foreign mail distribution
by Jeff Garigliano -
ESPN launch looms, and sport books redesign
by Neil Cassidy -
DM test ideas to watch for - and watch out for
by Joanna Lowenstein - Production listings
-
List rental ideas that work
by Chris Beam -
Don't overlook shareware
by Rob Sugar -
How to raise capital funds for a magazine start-up
by Jeff Garigliano -
The power of a good editorial page
by Anne Graham -
How to stay within international law on the Internet
by Lewis Rose
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