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Industry: Email Alert RSS FeedABP names agency to handle ad campaign - American Business Press, Lois/USA - Brief Article
Folio: The Magazine for Magazine Management, Dec 15, 1994
The American Business Press, gearing up for a $2 million ad campaign extolling the virtues of the trade press, has chosen New York City-based Lois/USA as its agency. The campaign, expected to launch in March, will feature testimonials from business and thought leaders.
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