Bibliography for: "New school of thought for advertising; wall media on campus pursues teen market"

Liza Frenette "New school of thought for advertising; wall media on campus pursues teen market". Folio: The Magazine for Magazine Management. FindArticles.com. 02 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_n2_v18/ai_7304239/

Folio: The Magazine for Magazine Management

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Articles in Feb, 1989 issue of Folio: The Magazine for Magazine Management

• Printing price hikes kept in check; steady page growth and competitive market give publishers a price break
  by Jean Marie Angelo
• Premium offers dip for the first half '88; magazines back off from merchandise giveaways after years of premium offers
  by Jean Marie Angelo
• Jack Rehm: riding the crest; Meredith man 'on a roll' with Publisher of Year award, promotions
  by Liza Frenette
• Newspapers test health title; cooperative magazine format explored as a way to increase national ads in newspapers
  by Jan Jaben
• Where's your production money going?
  by Alex Brown
• Advance renewals: getting a jump on the numbers
  by Eliot Schein
• Strategic alliances with the East
  by Robert J. Abramson
• Sluggish growth in magazine publishing; magazines trail in assets, revenue growth, says Veronis, Suhler report
  by Jan Jaben
• Finding new subscribers: original approaches
  by John Klingel
• Creative recruiting
  by Katherine E. Smith
• 1988 Ad
• New technology to change the face of publishing; electronic products to supplant some print, GAMIS study reports
  by Liza Frenette
• Marketers plan new '89 strategies
• Spilling checkers: use them wisely; the computer won't flag you when you incorrectly input a word that's also found in the dictionary
  by Jack Powers
• PR firms want 'pay for play'; editors denounce trend that has agencies collecting money for media coverage
  by Jean Marie Adngelo
• New school of thought for advertising; wall media on campus pursues teen market
  by Liza Frenette
• Type in use; subheads
  by Alex White
• Target marketing: publishers must lead
  by Norman W. Scharpf
• Merchandising: getting out of hand? In a tight marketplace, publishers try to outdo each other in offering "value-added" perks
  by Michael Garry
• Will new RDA program improve magazines' image? Conde Nast and Petersen test program to speed RDA payment to retailers
  by Jean Marie Angelo
• MPA battles potential ad tax bill; media groups try to shield ad deductions from attack
  by Margaret Hunter
• Berne treaty won't stymie editors; refusing moral rights doctrine reassures publishers - but only 'to a degree.'
  by Michael Garry
• Polybag cross-sell builds profits; polybag carrier successfully promotes MLR magazine subs
  by Margaret Hunter
• Dollar stretch: publishers confront the new economic realities
  by Michael Garry
• Systematic proof checking
  by Jeff Parnau