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Articles in Feb, 1990 issue of Folio: The Magazine for Magazine Management
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Can the National Lampoon be funny again? New management is aiming for a more "hip" image, and is wooing back the talent that abandoned the humor magazine
by Michael Garry -
Death of the mega-deal? As merger market cools, publishers will see smaller transactions, lower prices
by Liz Horton -
California list business headed for extinction?
by Melissa Della Posta - Third class mail: strictly third rate?
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Publishers Express boosts commitment; J.C. Penny signs on; others expected to join this month
by Kevia Sghia -
John Mack Carter: editor, celebrity and Southern gentleman
by Jean Marie Angelo -
Shanken adds Food Arts to the menu; after making a splash with wine titles, M. Shanken attempts to turn around a food magazine
by Cary Peyton Rich -
Pushing Quark at Elle Decor
by Margaret Hunter -
'Biggest change in 500 years.'
by Margaret Hunter -
Desktop color by the numbers; the mathematics behind desktop color
by Jack Powers -
Better forecasting through modeling; a vital key in the annual budget process, modeling is also central to monitoring circulation throughout the year
by Simon Aronin -
Getting good writers without paying
by Cynthia Urbano -
The inside scoop on Reader's Digest; SEC filings reveal a wealthy company that's finding diversification a tough go
by Steve Ellwanger - Bill may smoke out local tobacco advertisers
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Finding the perfect printer
by Alex Brown -
Breakthrough in communication: the wall comes down
by Ron Scott -
New ad marketing tactic: agency discounts
by Liz Horton -
The Mac version of Ventura 3.0 ships in June
by Margaret Hunter -
Postal rate making: the inside story; higher rates in 1991 are a guarantee. How much more you will pay depends on the influence of key postal players
by Jean Marie Angelo -
Optimistic about ad spending
by Michael Garry -
VGA monitors are 'in' for designers using IBM PCs and compatibles
by J. Strothman -
Positioning your magazine; a magazine must establish its similarities to the competition before it can sell the differences
by Walter Jorz - Position doesn't count - except …
- Publishers await the year 2000
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Most mailers still not using NCOA; despite proven benefits, NCOA is still chasing converts, according to DMA's list usage survey
by Kevin Sghia - 1989 Ad
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Circulation for management
by David Foster
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