Folio: The Magazine for Magazine Management

View more issues:

Articles in Feb 1, 1991 issue of Folio: The Magazine for Magazine Management

• Postal Rate Commission ditches proposal for zoned editorial
  by Cary Payton Rich
• K-III pays $250M for Field
  by Tony Silber
• Mixed signals for sponsored magazines; some companies faced with budget constraints fold titles; other marketers run with the costly concept
  by John Masterton
• Your Prom: more than a once-a-year event; annual's staff becomes television consultants, fashion show experts, group fund raisers
  by Lisa I. Fried
• Alumni titles cash in on school spirit; college magazines team up for national ads
  by Lisa I. Fried
• Naming names at Utne Reader; magazine publishes list of groups to whom it rents files
  by Susan Hovey
• Electronic still video: photography is moving out of the darkroom and into the desktop computer environment
  by Jack Powers
• Planning studio photography
  by John Peter
• Media kits on floppy help Rodale automate selling
  by Lisa I. Fried
• Trade title urges nonpaid subscribers to pay postage; Institutional Investor targets 7,000 readers
  by Cary Peyton Rich
• Adventures in publishing; with its flagship title sailing along - and John Skipper aboard - Disney eyes more launches
  by Susan Hovey
• Sendai Communications plays games with color - while racking up big savings
  by Liz Horton
• A new tool for choosing tints and hues
  by Liz Horton
• Regionals: strategies for a changing environment
  by Bill Dorn
• Hearst hires three high-profile editors; new life brought to Redbook, House Beautiful, Connoisseur
  by Sean Callahan
• Magazine references computerized; more titles expected to be considered when media buyers use electronic directories
  by Susan Hovey
• Freelance editors: how to get what you pay for
  by Frank Finn
• Publishers seek competitive edge by servicing titles at check-out; Hachette hires outside "muscle" to service magazines in supermarkets
  by John Masterton
• USPS drafts requirements for automated flat mail; polybags a no-go; full-size inserts a plus
  by Cary Peyton Rich
• The McLoughlin legacy: condensing the Digest; thirty-four year Reader's Digest vet trimmed the circulation fat and pushed for profitability
  by Warren Berger
• Global game plan; Penton's Jerry Neff sees international growth as a key to the company's future
  by Tony Silber
• Prevention passes physical; no longer a mere cult book for soybean lovers, Rodale title hits the big time after a decade-long repositioning - but more work remains
  by John Masterton
• Thinking green
  by Cary Peyton Rich
• UnixWorld: against all odds
  by Ron Scott
• Edgell, industry trailblazer, mourned by publishing peers
  by Tony Silber
• That's a wrap; Harper's cover flap helps boost subscriptions, newsstand sales
  by Susan Hovey
• Cahners goes out on the Rim; heavy investment required to produce a magazine that's viable in the Asian market
  by Warren Berger
• 12 steps to a successful direct mail campaign; your insurance against a disastrous direct mail campaign is careful, step-by-step planning
  by Elaine Tyson
• Taking your cues from comedy
  by Helen Berman