Folio: The Magazine for Magazine Management

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Articles in Feb 1, 1993 issue of Folio: The Magazine for Magazine Management

• U.S. News & World Report gets the crown - for the most advertising pages - Brief Article
• Opus aims to build 25-title network of bridal guides - Opus Publishing adds Atlanta Weddings and Maryland Bride - Brief Article
• Solving the circulation puzzle - marketing Crossword magazine - Brief Article
  by Lorraine Calvacca
• International selling skills - Column
  by Josh Gordon
• Sport Aviation for Kids - New Magazines - Brief Article
• Journal of Environmental Polymer Degradation - New Magazines - Brief Article
• Mergers & acquisitions - Ziff-Davis Publishing acquired Weingarten Publications - Brief Article
• Ariel to relaunch Corel in April - Ariel Communications - Brief Article
• More roadblocks for polybagged magazines - Brief Article
• Emerging high-tech publisher: Miller Freeman to buy Dr. Dobb's - M and T Publishing's Dr. Dobb's Journal - Brief Article
  by Erika Isler
• Fulfillmentville horror stories: it's up to the circulation manager to prevent service-bureau nightmares. Here's how - includes related article - Column
  by Jane D. Giles
• Sounding the death knell on chlorine-bleached paper - Point of View - Column
  by George Pappas
• Where Paris - New Magazines - Brief Article
• OS/2 Professional - New Magazines - Brief Article
• Let's begin at the beginning - launching a magazine - Small Magazine Workshop - Column
  by Joseph E. Daniel
• Celebrate! Midwest has newspapers celebrating - Montgomery Media launches magazine as newspaper insert - Brief Article
• What we learned from the recession: or should have
  by Reed Phillips
• Windows Sources - New Magazines - Brief Article
• Bill A. Daniel - personnel selection - Brief Article
• Ziff considers moving west, shuffles divisions - Ziff Communications - Brief Article
  by Keith J. Kelly
• Rodale recycles its titles - Rodale Press switches to recycled paper - Brief Article
• Digital ad standards are on the way - includes related article on Family Circle
  by Len Egol
• Fashion stats fan rivalry - between Allure and Vogue - Brief Article
  by Iris Cohen Selinger
• Jane-of-all-trades to TV Pratt-le - Jane Pratt - Brief Article
• If your magazine has the blahs … three approaches to analyzing your readers as a means to revitalizing your magazine - Column
  by Rita Stollman
• Winning points for families - ParentSport magazine
  by Lori Marden
• Collecting Toys - New Magazines - Brief Article
• Carol A. Smith - personnel selection - Brief Article
• From cable TV to magazine - Trial Story magazine being tested - Brief Article
• Time-AmEx pact a 'win-win deal.' - American Express Publishing
  by Lorne Manly
• Slow action on eco-responsibility - includes related article
  by Esther Barbara D'Amico
• Telemarketing rewired: magazine publishers are racing to retool their approach to telemarketing in response to tough new federal regulation
  by Lambeth Hochwald
• Interior motives: Decorating Remodeling has designs on building its franchise into a one-stop shopping showcase for the shelter-magazine category
  by Lambeth Hochwald
• Club News - New Magazines - Brief Article
• Rob Roberts - personnel selection - Brief Article
• Britain's BBC Music Mag comes to U.S - Brief Article
  by Keith J. Kelly