Fashion stats fan rivalry - between Allure and Vogue - Brief Article

Folio: The Magazine for Magazine Management, Feb 1, 1993 by Iris Cohen Selinger

Fashion magazine publishers are jealously whispering about Allure's market share in the fashion advertising category. Publisher Kathy Leventhal says the beauty. monthly carries as many ad pages from Valentino as its Conde Nast sibling, fashion bible Vogue. She credits the fledgling magazine's editorial and its consequent huge circulation climb - it grew 204 percent from its March 1991 launch at 200,000 to its current 608,000 - for its impressive showing in the fashion advertising category.

What's more, Vogue veteran Polly Mellen, now Allure's creative director, has a lot of clout with the designer crowd. Vogue associate publisher Norman Waterman insists he doesn't feel encroached upon. "Beauty, fashion and retail advertising was up 3 percent in 1992," he notes. "We get compared to other magazines because we are number one. If they stopped comparing themselves to us, I'd get worried."