Folio: The Magazine for Magazine Management

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Articles in March, 1990 issue of Folio: The Magazine for Magazine Management

• Selective binding: you're in for a surprise
  by Barbara Love
• A radical vows to take Ms. back to its roots
  by Susan Hovey
• USPS inefficiency threatens direct marketers; DMA president also sees another obstacle: privacy concerns
  by Elizabeth Leamy
• Can you be forced to publish your competitor's ads?
  by Slade Metcalf
• Salespeople: getting the best for less; step-up hiring can be a great way to grow your own sales stars
  by Josh Gordon
• Desktop magazine saves over half its production budget by avoiding manual stripping
  by Margaret Hunter
• Electronic war stories; stories of those who fought and emerged triumphant
  by Margaret Hunter
• 25 years of change; what's been happening in the consumer magazine industry? Emerging trends may come as a surprise
  by James B. Kobak
• Incentives for postal employees; bonuses for postal employees may be one way to increase efficiency and keep costs in line
  by Cary H. Baer
• Paper controversy looms; pressure to eliminate dioxins could mean a future of more expensive, less bright paper
  by Cary Peyton Rich
• Checks, sighs and videotape; City & State adds value upon value to woo advertiser
  by Kevin Sghia
• Two consumer giants take a 'special interest' in niche publishing
  by Liz Horton
• List rental negotiation is here to stay; if you are going to buy or sell lists today, you must be aware of these key negotiating tactics that affect quality and price
  by Liza Frenette
• Promotions put to the test
  by Eliot Schein
• Cigarettes battle for check-out space; armed with big bucks, R.J. Reynolds is pushing aside magazines at top supermarket chains
  by Barbara Love
• Ink-jet advances; new developments may spread personalization to more magazines
  by Cary Peyton Rich
• Zip + 6? Zip x 2 + 1? Get ready for the 11-digit Zip
  by Susan Hovey
• Photographers just ain't what they used to be
  by Margaret Hunter
• Telemarketing: no longer the end of the line
  by Paul Frichtl
• Department headings
  by Alex White
• Consumer titles still hot; mass market titles emerge winners from 1989's scratch-and-claw ad market
  by Kevin Sghia
• Omni a sellout in the USSR; exchange agreement taps hungry science market; discussions under way for joint venture
  by Barbara Love
• Greg Curtis serves up a 'Texas surprise.'
  by Alfred Balk
• Powerful new color copier will have DTP links
  by Margaret Hunter
• Your printer's invoice: searching for savings; auditing your printer's invoice is a good way to uncover hidden ways to save money - if you know where to look
  by Alex Brown