Folio: The Magazine for Magazine Management

View more issues:

Articles in March 1, 1991 issue of Folio: The Magazine for Magazine Management

• Today's movers and shakers
• Back to the future
  by Sean Callahan
• Hachette Distribution cries, 'Foul play.'
  by Cary Peyton Rich
• The ways we were
  by Lynn Hayes Bromfield
• A movable feast begins with movable type
• ABP to show trade ads that work
• Ad network explored by area business titles; publishers would offer alternative to Forbes and Fortune
  by Art Garcia
• Cap Cities/ABC titles are music to millionaire's ears
  by Tony Silber
• Colour eschews black-and-white advertising rates
  by Liz Horton
• Another taxing proposition; publishers fight California's proposed magazine sales tax
  by Ellen Tulin
• Will Disney make a Discover-y?
  by Diane Cyr
• Selling ourselves
• Delivering the goods
• Paying the price of war
  by Tony Silber
• Trading places
  by David Forsyth
• Wait a minute, Mr. Postman
  by Carey Peyton Rich
• Speeding up response with a 'Fast 50' offer
  by Susan Hovey
• Looking back, looking ahead
  by Joe Hanson
• Tighten that belt; hard times are here
  by Art Garcia
• Murdoch offers cash rebates to advertisers
  by John Masterton
• Court rules press obligated to screen for racist ads
  by Cary Peyton Rich
• Consumer/trade marriages produce beneficial offspring
  by Lisa I. Fried
• Taken for a ride?
  by Cary Peyton Rich
• BET wagers on black teen title
  by Cary Peyton Rich
• Starlog Group beams out of Canada
  by John Masterton