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Industry: Email Alert RSS FeedThe centenarians - 100-year old magazines
Folio: The Magazine for Magazine Management, Feb 15, 1993 by Michael Winkleman, Meryl Davids
Frequency: Bimonthly, having been a quarterly until 1978.
Circulation: 10,000 in the eighties, 5,000 now.
Why the drop: Fewer banks, hence fewer CEOs.
Misleading moniker: Called a magazine; actually a journal.
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Why the magazine is successful: "Because it's not written by journalists, but by peers in the business," says Paul Kelly, marketing manager at WG&L.
COPYRIGHT 1993 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved.
COPYRIGHT 2004 Gale Group
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