Conde Nast shifts execs, buys into Wired - Conde Nast Publications - Brief Article

Folio: The Magazine for Magazine Management, Feb 15, 1994

Who will join Steve Florio in the executive suite of Conde Nast Publications? That was the hot topic after the announcement on January 13 that Florio, president of The New Yorker, moves up to president of all Conde Nast titles, succeeding Bernard Leser on June 1. Much attention is on Jack Kliger, publisher of Glamour, who has quietly built Glamour into the most profitable magazine in the company--even overtaking Vogue.

Florio has dropped some very strong hints that he wants to bring Kliger and Vogue publisher Anne Fuchs upstairs with him. The biggest surprise was that Tom Florio, publisher at Conde Nast Traveler, will succeed his brother as publisher--but only vice president--of The New Yorker. Lynn Heiler, currently publisher at TNY, moves to Bon Appetit. That puts a big question mark over the future of Kevin Madden, ex-publisher of the now-defunct HG, who took that post at Bon Appetit last summer. He has been pushed into an ill-defined corporate sales job. Meanwhile, CN Traveler's ad director, Richard Beckman, becomes publisher. Leser, 68 and a native of Australia, continues as chairman of Pacific operations. In other Conde Nast news, S.I. Newhouse Jr. took a minority stake in Wired, a high-tech consumer monthly "dedicated to the digital revolution and the people who are making it happen." Louis Rossetto, editor and publisher of the one-year-old, San Francisco-based magazine, has been hunting investors for months. The funding will be used to expand circulation, which is now at 100,000.