Folio: The Magazine for Magazine Management

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Articles in March 1, 1998 issue of Folio: The Magazine for Magazine Management

• Technical difficulties
  by Michael P. Hayes
• New magazines
  by Lori Marden
• Profitability, on the contrary
  by Mike Hayes
• Tailor your renewal efforts to the reader's renewal behavior
  by Barbara Love
• Chatham, New Jersey-based Quadrant HealthCom, Inc., has agreed in principle to acquire Independent Living Provider
• What drives paper prices?
  by Wendy Van Roden
• Sex-and-dating upstarts seek gender equality
  by Tony Case
• MPA drafts stricter telemarketing guidelines
  by Teresa Ennis
• Integrate your new- and old-media groups
  by Barbara Love
• Ivory tower meets Wall St
  by Rolf Maurer
• Brave new Brazil
  by Caitlin Kelly
• Spy goes under for the last time
  by Neil Cassidy
• Exploit your Web site
  by Tim Miller
• Make the cover a sales tool
  by Barbara Love
• Hartig named president of The Parenting Group
• Newsstand nervousness
  by Joanna Lowenstein
• Reed Travel outlines rebate plan
  by Neil Cassidy
• Anticipate Apple's Rhapsody
  by Dzintars Dzilna
• Why advertise in magazines? Despite competition from television, the Internet, and countless other media options, magazines still offer many advantages
  by Rolf Maurer
• Guccione loses appeal on military ban
  by Jeff Garigliano
• Marketing Martha by e-mail
  by Deborah Spence
• Use multi-year incentives to hold on to employees longer
  by Barbara Love
• Christopher S. Cardell to president, Mecklermedia
• Partners in publishing
  by Anne Graham
• Emmis buys Texas Monthly
  by Eric Charlesworth
• Cyndi Ratcliff to publisher, Pulp & Paper and Paper Equipment News
• The last line of defense
  by Manley Witten