Folio: The Magazine for Magazine Management

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Articles in April, 1989 issue of Folio: The Magazine for Magazine Management

• McGraw-Hill fattens network; as ad dollars fade, McGraw-Hill looks to outside publications
  by Liza Frenette
• Magazine printers face rapid expansion; but as smaller printers are acquired, higher prices could follow
  by Kevin Sghia
• Is U.S. market ready for magazines on video? Japan finds success as U.S. publishers ponder price and production costs
  by Kevin Sghia
• What's next for McGraw-Hill?
  by Jean Marie Angelo
• Wringing more revenue out of lists
  by Michael Garry
• Moving up with the times
  by Walter Jorz
• Scanning, networking and training
  by Jack Powers
• Trademark proposals could threaten free speech; media groups claim satire and comparative advertising at risk
  by Liza Frenette
• Desktop video promotion developed
  by Ellen Tulin
• Illiteracy: who pays when Johnny can't read?
  by Jan Jaben
• Better design on a lower budget
  by Christopher Sloan
• Ownership of creative work challenged; outcome of sculpture court battle could affect magazines' use of freelance work
  by Jan Jaben
• Koop: magazines reject cigarette editorial; but report finds no link between tobacco ads and cigarette consumption
  by Michael Garry
• Postal worksharing effort enters next phase; mailer efforts may help save up to $800 million - but the task is slow going
  by Jean Marie Angelo
• Newsstand distribution: analyzing your options
  by Ron Scott
• What to look for when you visit a printer
  by Jeff Parnau
• The beautiful bounce-back bangtail
  by Eliot Schein
• Read this story, then pass it along to 6.78 friends
  by Joe Queenan
• A $10 billion giant steps out; Time-Warner merger creates lucrative link-ups
  by Jan Jaben
• Regional publishers may find new competitor: phone companies
  by Jan Jaben
• Riordan and McPherson: the magazine doctors
  by Amelia LaRoche
• Newsstand sales continue to slide; 57% report drop in second half '88
  by Michael Garry
• Fair economic picture won't boost magazines; publishers will have to adjust to slow growth, says economist
  by Diane Cyr
• Writing the personality profile
  by Peter P. Jacobi