Folio: The Magazine for Magazine Management

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Articles in April 1, 1991 issue of Folio: The Magazine for Magazine Management

• One- to two-cent discount planned for barcoded flats
  by Paul Miller
• Diamandis does Donnelley Marketing
  by Sean Callahan
• Talk about a 'hot' market
  by Liz Horton
• Cheap imports almost a thing of the past
  by Cary Peyton Rich
• The new postal order
  by Robert Brinkmann
• It's 'go' for launch; despite the economy, many publishers are chancing new magazine ventures
  by Jan Jaben
• Back in the ball game
  by Barbara Love
• The little magazine that roars
  by Ellen Tulin
• Pruning production costs
  by Joanne Harap
• Database/layout program speeds tedious input tasks
  by Liz Horton
• Postal union vows a boycott
  by Tony Silber
• Mining the recession for sales
  by Jennifer Howland
• And the survey says …
• Stung by MPA, Myers plans to refine study
  by Alan E. Sanderfoot
• Sure-fire sales leads
  by Susan Hovey
• Just the facts, Ma'am
  by Susan Hovey
• Push! comes to shove
  by Barbara Love
• Speeding up list fulfillment
  by Susan Hovey
• Notes for a picture editor
  by John Loengard
• Gralla, Miller Freeman merge
  by Liz Horton
• Fitness advertorial falls flat
  by Lisa I. Fried
• Trashing 'junk mail'; ABP discovers that the term hurts more than feelings
  by Sue Hovey
• Big-time plans for small-town magazines
  by Barbara Love
• The printer/publisher partnership
  by Cary Peyton Rich