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Articles in April 1, 1992 issue of Folio: The Magazine for Magazine Management
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'Risk' seeks reward; international finance title stakes claim in U.S. market
by Susan Hovey -
Rodale tests European waters
by Lisa I. Fried -
Build it and they will come
by Rachel Drucker -
The future of single-copy sales
by John Harrington -
Stampsheet firms adapt to maintain success
by Karen Burka -
Printers see a slow recovery
by Keith J. Kelly -
'PC Week's' hard drive: will feisty marketing and editorial strategies boost advertising?
by Warren Berger -
The future of printing
by Frank Cost -
Cahners halts 'Biotechnology Week'
by Keith J. Kelly -
Magazines may benefit from new CDs
by Sean Callahan -
A service bureau promises better phone-number match; new process offers improved correlation with mailing lists
by Karen Burka -
Pre-press prognostications
by Frank Romano -
Inks aren't the problem: the ink industry has come a long way toward eco-responsibility
by Terry Scarlett -
Ziff charges into on-line as pioneer BYTE departs; McGraw-Hill title's BIX service sold to General Videotex
by Liz Horton -
Publishers seek desktop insight at Seybold
by Len Egol -
Offering advertisers a better alternative
by Alan E. Sanderfoot -
Postal prognostications
by Frank Power -
Grocery titles see videos as lucrative revenue source
by Lisa I. Fried -
Canadian publishers wary of trade pact
by Cathleen Cole -
What's ahead for circulation?
by Dan Capell -
The evolution of marketing media
by Williard G. Hadlock
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