Folio: The Magazine for Magazine Management

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Articles in April 1, 1992 issue of Folio: The Magazine for Magazine Management

• 'Risk' seeks reward; international finance title stakes claim in U.S. market
  by Susan Hovey
• Rodale tests European waters
  by Lisa I. Fried
• Build it and they will come
  by Rachel Drucker
• The future of single-copy sales
  by John Harrington
• Stampsheet firms adapt to maintain success
  by Karen Burka
• Printers see a slow recovery
  by Keith J. Kelly
• 'PC Week's' hard drive: will feisty marketing and editorial strategies boost advertising?
  by Warren Berger
• The future of printing
  by Frank Cost
• Cahners halts 'Biotechnology Week'
  by Keith J. Kelly
• Magazines may benefit from new CDs
  by Sean Callahan
• A service bureau promises better phone-number match; new process offers improved correlation with mailing lists
  by Karen Burka
• Pre-press prognostications
  by Frank Romano
• Inks aren't the problem: the ink industry has come a long way toward eco-responsibility
  by Terry Scarlett
• Ziff charges into on-line as pioneer BYTE departs; McGraw-Hill title's BIX service sold to General Videotex
  by Liz Horton
• Publishers seek desktop insight at Seybold
  by Len Egol
• Offering advertisers a better alternative
  by Alan E. Sanderfoot
• Postal prognostications
  by Frank Power
• Grocery titles see videos as lucrative revenue source
  by Lisa I. Fried
• Canadian publishers wary of trade pact
  by Cathleen Cole
• What's ahead for circulation?
  by Dan Capell
• The evolution of marketing media
  by Williard G. Hadlock