Folio: The Magazine for Magazine Management

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Articles in March 1, 1993 issue of Folio: The Magazine for Magazine Management

• Anticipating big payoff, Child puts itself in a selective bind - child magazine - Update
  by Lorne Manly
• Database marketing: a new secret weapon
  by Karen Berman
• New media dilemma - publishers in optical media
  by Sean Callahan
• How to write a strong business plan
  by Joseph E. Daniel
• Tornado publishing - redeployment of magazine staff - Management
  by Joel Ehrlich
• Can the postal service get lean? - magazine mailers
  by Stephen Barr
• 1992: the year of records for new consumer magazines - Update
  by Samir A. Husni
• Making the grade - alumni magazine publishing
  by Ruth Bayard Smith
• The competition that isn't - Point of View
  by Carol Fogarty Roscoe
• Special promotions boost local newsstand sales - Update
  by Susan Hovey
• The power of positive selling - successful selling techniques - Ad Sales
  by Kathi Simonsen
• Greater opportunities in the business trades - lifestyle business magazine
  by Lori Marden
• Choosing the best list broker: 10 questions that will help you predict how well a broker will serve your magazine's bottom line - Lists
  by Paul Taybi
• The new generation of cyberzines
  by Peter Kupfer
• In the Swing: Southern Links and its sister title in the West have sliced out a market that suits golfers to a tee
  by Lambeth Hochwald