Telecommunications calls up ad pages - Brief Article

Folio: The Magazine for Magazine Management, March 1, 1994

Last year's scrambling among telecommunication companies to secure a lane on the information superhighway drove up ad pages to 8,145, or about 7.25 percent over 1992's year-end total of 7,595 pages. "The cable segment of the telecommunications category is really hot because of the acquisitions of cable companies by telephone services," says Gary Maffat, publisher of America's Network (formerly Telephone Engineer and Management), including the announced purchase of TCI by Bell Atlantic and U.S.

West/Time Warner Cable merger. Adds Cameron Bishop, group vice president of Intertec Publishing's Telephone, "This is a very dynamic time because phone and cable companies are buying more equipment to tool up for a wealth of multimedia and interactivity options."