Folio: The Magazine for Magazine Management

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Articles in March 15, 1998 issue of Folio: The Magazine for Magazine Management

• Stagebill buyer seeks a better performance
  by Jeff Garigliano
• Quark reseller shops magazine
  by Dzintars Dzilna
• Folio:, The Movie
  by Lisa E. Phillips
• Home Recording
  by Lori Marden
• Training for the bottom line: a shrinking talent pool makes it imperative to keep experienced employees happy, and to train new ones
  by Lorraine Calvacca
• Penton spin-off from Pittway still on track for late spring
  by Jeff Garigliano
• Scott S. Parmelee; Doug Faust
• Get what you're worth
  by Perri Capell
• IIA rejuggles its book
  by Lori Marden
• Templates tune up the quality; techniques for using style sheets and master pages in a favorite page layout program, QuarkXPress
  by Rob Sugar
• Where's the dirt? Garden books sell a lifestyle
  by Tony Case
• Ralph Monti; Kevin Senie
• Sales lessons from my parrot: advertising clients are territorial, somewhat unpredictable, easily distracted, and hard to read
  by Helen Berman
• AFP and PCH face an avalanche of lawsuits
  by Joanna Lowenstein
• Turning Points
  by Rolf Maurer
• Break out of the direct-mail mode
  by Cris Beam
• Glossy launch cancelled
  by Neil Cassidy
• Kenny named president, The Jerusalem Report
• Manager, editor, candlestick maker: everyone agrees it's a tough job, but no one can define it exactly
  by Eric Freedman
• Bleach delays relaunch
  by Neil Cassidy
• Lee Wilcox
• Share the numbers; opening your profit-and-loss statements to all employees can break down barriers and build up profits, if done properly
  by Rolf Maurer
• ESPN lights up subscriber scoreboard
  by Eric Charlesworth
• Canoe & Kayak Magazine
• Fulfillment's neglected niche; Asian Americans offer fantastic demographics and strong spending power
  by Gilbert Cheah
• Buzz deal raises eyebrows
  by Neil Cassidy
• Injection Molding Magazine; Injection Molding International
• Calling all subscribers
  by Lambeth Hochwald