Folio: The Magazine for Magazine Management

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Articles in May, 1988 issue of Folio: The Magazine for Magazine Management

• Courageous or careless? Medical journal editor invites controversy with mercy killing story; other editors comment
  by Diane Cyr
• Privacy: past and present; just how much information about people's private lives can a magazine publish without fear of reprisal from the courts
  by Slade Metcalf
• Prima: clutter or quick read?
  by John Peter
• Consumer magazines hit circulation peak; ABC statistics show overall growth is strong, though newsstand sales continue slide
  by Jean Angelo
• New rates create headaches; publishers lose out on drop-shipping, palletizing and work-sharing incentives in harshest postal rate case yet
  by Jean Angelo
• Paper buyers brace fr another hike; supply is tight, mills are fat and happy - only a recession may turn prices around
  by Paul Frichtl
• Publishing star wars at Vanity Fair; satellite equipment allows a monthly to compete with weeklies
  by Paul Frichtl
• McCall's nibbles from the epicurean pie; entering a crowded field, American Entertains aims to combine women's service and food coverage
  by Betsy Niesyn
• Regional magazines: shakeup and shakeout; regional consumer and business publications are bobbing and weaving to maintain their positions in the marketplace. Which ones will make it?
  by Michael Couzens
• Circulation management: you can't read everything
  by David Foster
• Magazines as moneymakers; they may not score well compared to the superstars in today's communication industry, but …
  by John Fry
• Yacht Vacations; one step at a time is the way this magazine set up its microcomputer production system and began reaping significant savings of time and money
  by Antonia Thomas
• Evaluating your production manager's performance
  by Jeff Parnau
• Getting extra mileage from editorial
  by Charles Haberstroh, Jr.