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Jean Marie Angelo "Hitting the ad page wall; business press revenues are growing, but pages are not. Can the industry recoup the ad page growth of yesteryear?". Folio: The Magazine for Magazine Management. FindArticles.com. 07 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_n5_v18/ai_7539805/
Folio: The Magazine for Magazine Management
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Articles in May, 1989 issue of Folio: The Magazine for Magazine Management
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Doug Foster: moving Mother Jones into the '90s; anticipating a social reawakening, editor tries to rework '60s image to lure new readers
by Margaret Hunter -
Interview without Warhol; two years after Warhol's death, and 20 years after Interview's launch, the 'downtown' title reshapes its identity
by Jean Marie Angelo -
Macworld editorial goes desktop, with difficulty
by James E. Strothman -
Hitting the ad page wall; business press revenues are growing, but pages are not. Can the industry recoup the ad page growth of yesteryear?
by Jean Marie Angelo -
Direct mail: how to turn features into benefits
by Elaine Tyson -
Positioning: an ongoing process
by Hershel Sarbin -
Will punitive damages soon be extinct?
by Slade Metcalf -
Nine groups form Magazine Council; ABP and MPA bury hatchet to lead first gathering of publishing groups
by Michael Garry -
Libel reform: can it survive? Proposal that might prevent lawsuits faces strong opposition
by Liza Frenette -
New B. Dalton policy: more pain than gain?
by Jean Marie Angelo -
A new trip for Traveler; shaking up the old guard at the Society has raised competition in the travel field again
by Margaret Hunter -
PostScript licenses boost typeface library
by James E. Strothman -
Modern Maturity's circ plan strikes gold
by Michael Garry -
Eliminating the sins of bigness; Cahners' break-up into five divisions intended to keep titles in touch with markets
by Michael Garry -
Desktop publishing: changing the way you work
by Alex Brown -
Typography today
by John Peter -
Did advertisers spur Insight switch? Magazine ends four years of controlled circulation
by Liza Frenette -
Time and other speed closings
by Jean Marie Angelo -
Editorial integrity: where do you stand?
by John B. Campbell -
As media giants grow, so do ad packages
by Michael Garry -
Voice response ads get mixed results; some consumer titles lavish praise while business books keep a distance
by Jan Jaben -
E-mail leads to strong response
by Margaret Hunter -
Quality color at low cost? It'll come, execs say
by James E. Strothman -
Writers score with databases
by Margaret Hunter -
Don't be fooled by direct mail test results
by John Klingel -
Selling against other media
by Helen Berman
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