Folio: The Magazine for Magazine Management

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Articles in May, 1990 issue of Folio: The Magazine for Magazine Management

• Lang: rate negotiation worked
  by Lisa I. Fried
• A new direction for Cahners: Terry McDermott plans to build up the consumer magazine division of the mostly business publisher
  by Kevin Sghia
• Talking text
  by Liz Horton
• Postal hikes may send publishers to the phones
  by John Masterson
• 1990 Ad
  by Barbara Love
• Ready, set, go for the 1990s: business publishers adapt to challenging times. Here are nine strategies that will help publishing companies stay ahead
  by Jean Marie Angelo
• Creating great promotion with freelancers: eight steps to getting the best from creative people who do work for circulation
  by Elaine Tyson
• Keeping ABC figures in perspective
  by Ron Scott
• Edgell: what went wrong?
  by John Masterton
• Editorial for the '90s: shorter, sexier
  by Susan Hovey
• Retailers send message: flip, or else flop; retailers demand more widespread use of method to convey price changes
  by Susan Hovey
• Warped speed ahead: new humor title aims for the hip at heart
  by Susan Hovey
• The National: a daily magazine?
  by Liz Horton
• Hot boxes
  by Liz Horton
• Becoming the voice of your industry
  by Judy Harrison
• Till forbid
  by Eliot Schein
• Business press: how are we doing?
  by John Emery
• A time for enlightenment
  by Barbara Love
• Cahners and Ziff: growth ahead? New joint venture paves the way for Cahners to boost acquisitions
  by Lisa I. Fried
• Truth in travel: Conde Nast Traveler is not afraid to tell its readers when the beaches are dirty; a once-reluctant advertising community shows support
  by John Masterson
• Change by design: a look at eight redesigns - why they were done and what they achieved
  by David Merrill
• Plastic 'paper' introduced
  by Cary Peyton Rich
• Have scanner, will travel
  by Liz Horton
• The joys of networking; magazines need more than just a collection of computers; they need a strategic vision
  by Jack Powers
• Basic closing techniques
  by Helen Berman
• The eight-unit press: not so fast
  by Jeff Parnau