Folio: The Magazine for Magazine Management

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Articles in May 1, 1991 issue of Folio: The Magazine for Magazine Management

• Custom Woodworking Business
• Turning customer service upside down: publishers look to take a pro-active approach
  by Susan Hovey
• Getting your circulation going
• Restrained reaction: Slade Metcalf on publishing and the law
  by Slade. Metcalf
• Fashion Time Quarterly
• They don't teach this at Harvard
  by Cary Peyton Rich
• 'No more traditional proofing.'
  by Liz Horton
• Desktop training: getting the right mix
  by Howard Cohen
• Who's responsible when bills go unpaid? Advertising agencies seek limitations on their liability
  by Tony Silber
• M Inc.: we're alive and well, really we are
  by Lisa I. Fried
• Postal proposal makes room for 'business class.'
  by Paul Miller
• Cashing in on the influx of Japanese
  by Lisa I. Fried
• Multiple Master makes type malleable
  by Len Egol
• Launching when the bull market's bust
  by Liz Horton
• Spice
• Time Inc. Magazines enters software business
  by Len Egol
• Folio:'s 1991 production salary survey
  by Robert M. Steed
• Re: Joyce
• Lettershop of horrors: Eliot Schein on direct marketing
  by Eliot Schein
• The AmigaWorld Tech Journal
• The Simpsons turns to print
  by Liz Horton
• No automatic acceptance for AutoRenew
  by Tony Silber
• For renewals, Ohio puts pen to paper
  by Susan Hovey
• Intellectual books getting a second thought
  by Terence Poltrack
• Finding good in the bad
  by Susan Hovey
• Reconstructing today's magazine company
  by Barbara Love
• Who's doing what
  by Jennifer Howland
• The latest sales tool: 4As recession ad
  by Lisa I. Fried
• Newsweeklies reveal their wartime strategies
  by Tony Silber
• Fast Times plans an Eastern European crusade
  by Lisa I. Fried
• Nontraditional sources compute for MacWorld
  by Susan Hovey