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David Creamer "Modern Drummer: cost efficiency and quality need not be mutually exclusive goals, as this art director discovered using a system built for the magazine's design". Folio: The Magazine for Magazine Management. FindArticles.com. 03 Jan, 2010. http://findarticles.com/p/articles/mi_m3065/is_n6_v17/ai_6817365/
Folio: The Magazine for Magazine Management
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Articles in June, 1988 issue of Folio: The Magazine for Magazine Management
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Hachette's blueprints for growth: its plans for DCI, Hachette execs say, might make Robert Maxwell jealous
by Jean Angelo -
New fund aids start-up projects: MDF provides "greenhouse for launches and acquisitions
by Paul Frichtl -
Store sign lifts newsstand sales: by asking clerks to refill empty pockets, fixture boosts unit sales 27%
by Michael Garry -
Ziff raises stake in computer market: a major acquisition and a start-up demonstrate rising confidence in the computer field
by J. Scot Finnie -
Modern Drummer: cost efficiency and quality need not be mutually exclusive goals, as this art director discovered using a system built for the magazine's design
by David Creamer -
Junior editors: sink or swim
by Peter Shure - American Express 'portraits' win for Ogilvy & Mather: agency places first again in print ad competition; great photography is key
-
International mailers desert USPS: faced with 40% postage hikes, publishers switch to private carriers
by Jean Angelo -
Color proofing: how will digital change the market?
by Karlene Lukovitz -
Travel magazines are taking off
by John Peter -
Buying and selling magazines: innovation and expansion
by Christopher J.H.M. Shaw -
Making haste with color photos: PC-based system allows color photo previewing from remote locations; cuts handling liability
by Paul Frichtl -
World Monitor challenges the news magazines: Christian Science Monitor sees need for analytical voice to supplement headline reporting
by Betsy Niesyn -
Direct mail offers: what's hot
by John D. Klingel -
Strengthen your position with newsletters
by Walter Jorz -
Publishers pass postal hike on to subscribers: single-copy prices less likely to be targeted for increases
by Michael Garry -
Merchandising '88: the competitive edge
by Julie A. Laitin -
The inside story of Insight
by Eliot DeY. Schein -
Newsstand censorship: is the lull over? The Meese Commission no longer makes headlines, but the effects remain
by Jean Angelo -
Ad positioning: targeted tactics; Ladies' Home Journal shows how advertisers can zero in on specific groups of readers
by Michael Garry -
A giant step for desktop: Scitex link with Adobe combines top-quality color with page layout software
by Paul Frichtl -
Folio's 1988 advertising sales compensation survey
by Robert M. Steed -
Maximizing renewals to annuals
by Ernest H. Schell
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