Bibliography for: "Modern Drummer: cost efficiency and quality need not be mutually exclusive goals, as this art director discovered using a system built for the magazine's design"

David Creamer "Modern Drummer: cost efficiency and quality need not be mutually exclusive goals, as this art director discovered using a system built for the magazine's design". Folio: The Magazine for Magazine Management. FindArticles.com. 03 Jan, 2010. http://findarticles.com/p/articles/mi_m3065/is_n6_v17/ai_6817365/

Folio: The Magazine for Magazine Management

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Articles in June, 1988 issue of Folio: The Magazine for Magazine Management

• Hachette's blueprints for growth: its plans for DCI, Hachette execs say, might make Robert Maxwell jealous
  by Jean Angelo
• New fund aids start-up projects: MDF provides "greenhouse for launches and acquisitions
  by Paul Frichtl
• Store sign lifts newsstand sales: by asking clerks to refill empty pockets, fixture boosts unit sales 27%
  by Michael Garry
• Ziff raises stake in computer market: a major acquisition and a start-up demonstrate rising confidence in the computer field
  by J. Scot Finnie
• Modern Drummer: cost efficiency and quality need not be mutually exclusive goals, as this art director discovered using a system built for the magazine's design
  by David Creamer
• Junior editors: sink or swim
  by Peter Shure
• American Express 'portraits' win for Ogilvy & Mather: agency places first again in print ad competition; great photography is key
• International mailers desert USPS: faced with 40% postage hikes, publishers switch to private carriers
  by Jean Angelo
• Color proofing: how will digital change the market?
  by Karlene Lukovitz
• Travel magazines are taking off
  by John Peter
• Buying and selling magazines: innovation and expansion
  by Christopher J.H.M. Shaw
• Making haste with color photos: PC-based system allows color photo previewing from remote locations; cuts handling liability
  by Paul Frichtl
• World Monitor challenges the news magazines: Christian Science Monitor sees need for analytical voice to supplement headline reporting
  by Betsy Niesyn
• Direct mail offers: what's hot
  by John D. Klingel
• Strengthen your position with newsletters
  by Walter Jorz
• Publishers pass postal hike on to subscribers: single-copy prices less likely to be targeted for increases
  by Michael Garry
• Merchandising '88: the competitive edge
  by Julie A. Laitin
• The inside story of Insight
  by Eliot DeY. Schein
• Newsstand censorship: is the lull over? The Meese Commission no longer makes headlines, but the effects remain
  by Jean Angelo
• Ad positioning: targeted tactics; Ladies' Home Journal shows how advertisers can zero in on specific groups of readers
  by Michael Garry
• A giant step for desktop: Scitex link with Adobe combines top-quality color with page layout software
  by Paul Frichtl
• Folio's 1988 advertising sales compensation survey
  by Robert M. Steed
• Maximizing renewals to annuals
  by Ernest H. Schell