Folio: The Magazine for Magazine Management

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Articles in June, 1990 issue of Folio: The Magazine for Magazine Management

• Privacy threatens personalized publishing
  by Barbara Love
• Business ad pages stay flat
  by Barbara Love
• Dial M for maybe
  by Susan Hovey
• It's raining men: an outpouring of new titles threatens to flood the market
  by Cary Peyton Rich
• Gralla, once a technological backwater, plans to computerize all 22 of its titles by fall
  by Liz Horton
• Controlling the negotiation
  by Alex Brown
• The case for interns: hiring interns can produce low-cost, high-yield benefits for you, and them, if you know how to design a strong program
  by Pierce Hollingsworth
• Unlocking the trade-ad formula
  by Abbe Wicheman
• Is there a magazine slump ahead? "Decidedly less bullish than 1989," says Kummerfeld
  by Jeff Malester
• The fulfillment challenge: customer service lags behind customer expectations
  by Susan Hovey
• Designing the 'Macazine.'
• Barneyscan adds a scanner
• The best in circulation promotion
• 1990 Ad
  by Barbara Love
• New Dimensions ventures into color
  by Liz Horton
• McGraw-Hill studies custom publishing
  by Lisa I. Fried
• Black titles poised for success?
  by Susan Hovey
• Hassles in the Far East
  by Abbe Wicheman
• Editorial drives Newport's machine
  by John Masterton
• Finding the best road to pages
  by Jeff Parnau
• 1990 editorial salary survey: bonuses are going to more editorial employees, and despite budget concerns in the industry, most editorial employees are faring well
  by Robert M. Steed
• Defending the trade ad budget
  by Walter Jorz
• Taking advantage of Canada's new postal option
  by Russ Shores
• Making Canadian offers pay off: it's a responsive audience - but only if you market well
  by Susan Hovey
• Rehm: editorial must come first
  by Diane Cyr
• Skipper embarks on new course at Spin: the Rolling Stone veteran and former US publisher has Bob Guccione Jr. talking about a record year
  by Susan Hovey
• Refine your printing contract: recovering makegoods is easier when you've set ground rules
  by Cary Peyton Rich