Folio: The Magazine for Magazine Management

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Articles in April 15, 1996 issue of Folio: The Magazine for Magazine Management

• Zine and noted
  by Steve Wilson
• Keeping up with the online Joneses
  by Cris Beam
• Traditional Home improvement
  by Jennifer Sucov
• The benefits of having your printer build your Web site
• ABP takes the Main Street route.
  by Lorne Manly
• Welcome to the new world of multimedia…
  by Reed Phillips
• Renewals: write to the person sitting on the fence
• K-III and Penton swap trade titles
  by Lorne Manly
• A fount of ideas for font management
  by Robert Sugar
• Dust off old direct-mail packages and use them again
• Publishers plan increases in Internet spending
  by Barbara Love
• Mergers & acquisitions
• The essentials of start-up success
  by Julie Lewit-Nirenberg
• What are your employees doing behind closed doors?
• New-media upstarts raid publishing ranks
  by Lorne Manly
• 1996 Ad
  by Jennifer Sucov
• Buzz discord sends publisher packing
  by Jenna Schnuer
• Hearst, Meredith build on existing home titles
  by Jenna Schnuer
• How to hunt for a headhunter
  by Lorraine Calvacca
• If you want to sell pages, you will need an online presence
• ABC board greenlights trade-show audits
  by Lorne Manly
• Wayland Hicks named president and CEO at Indigo
• Want answers from your readers? Try a focus group
  by Bruce L. Katcher
• Ad location doesn't influence readership; creative does
• TV yields big dividends for Individual Investor
  by Tim Bogardus
• Wild about the Web
  by Jennifer Sucov
• Another executive departs Johnson Hill
  by Jenna Schnuer
• Paper prices level off
  by Jenna Schnuer
• 5 solutions to your database problems
  by Lambeth Hochwald
• SI Canada dispute flares anew
  by Lorne Manly
• Meredith grounds Home Garden
  by Lorne Manly
• Playing to win readers
  by Jennifer Sucov
• Ad sales and marketing make a powerful team
  by Chris Morgan