Folio: The Magazine for Magazine Management

View more issues:

Articles in April 15, 1997 issue of Folio: The Magazine for Magazine Management

• Tennis anyone? NYT titles up for sale
  by Ann Marie Kerwin
• Trial by hire: simple suggestions for hiring, training and retaining design and production pros can make a big difference
  by Kass Johns
• Golf market takes off like a Tiger
  by Jeff Garigliano
• How healthy is your magazine? Managing your brand means taking care of the core product first
  by Julie Lewit-Nirenberg
• Special delivery
  by Jeff Garigliano
• Out Web site reborn
  by Tony Case
• Software for dummies: book make-up software brings automation to the end of the production process
  by Dorian Burden
• Distributor for small press slashes staff
  by Tony Case
• K-III shops New Woman
  by Ann Marie Kerwin
• Internship programs from start to finish
  by Erica Ramus
• When circulation gives you lemons…
• Industry leaders stuck at a digital crossroads
  by Jennifer Sucov
• Not so straight news
  by Cris Beam
• How to negotiate the sale of your magazine
  by John E. Hempstead
• Ron Y. Asahara
• Play your cards right, without the decks; reply cards lack the glamour of other advertising forms, but they can do wonders for you and your advertisers
  by Alan Douglas