Folio: The Magazine for Magazine Management

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Articles in July, 1989 issue of Folio: The Magazine for Magazine Management

• Media kit on diskette gets noticed
  by Kevin Sghia
• Spy's '100 most appalling' a DTP cut & paste job
  by James E. Strothman
• Circulation management: entering a new era
  by David Foster
• Improving editorial morale
  by Rita Stollman
• Business pages up slightly; ABP members report pages, revenues ahead a bit; profits even more, due to cost management
  by Barbara Love
• Second class delivery worsens; business titles suffered in March, states ABP data
  by Barbara Love
• Fax reader service offered by CMP; direct ad response eliminates mail delay
  by Kevin Sghia
• Selective binding offered for perfect-bound titles; though expensive, the technology speeds handling and delivery
  by Margaret Hunter
• Mailing addresses now available on CD-ROM
  by Kevin Sghia
• Desktop clinic Q & A: production, in-house type and buying repro
  by Jack Powers
• Avoiding PostScript pains
  by Jim Strothman
• Conversion perversions
  by Lee Marc Stein
• Audience management: more important than ever; developing trends will force circulators to maximize public place distribution
  by Stephen A. Douglas
• More printers add selective binding-ink-jet
  by Jean Marie Angelo
• Advertising yields higher ROI than sales promotion; study results are contrary to most marketing plans
  by Kevin Sghia
• New service swaps stories for ad space
  by Ellen Tulin
• Elle Decor comes knocking: as Elle set the pace for the fashion field, Hachette hopes to shake up the home market
  by Margaret Hunter
• Graphics tool can twist, turn, bend type
  by James E. Strothman
• Select bankruptcy drains publishers
  by Jean Marie Angelo
• Regionals pursue direct mail alternative
  by Michael Garry
• Goldberg: Audio merchandiser; publisher taps 800 numbers, store displays, free samples and more in pursuit of ad pages
  by Michael Garry
• Apple's font format may challenge PostScript; QuickDraw, Mac OS boosted
  by James E. Strothman
• Use and misuse of quotes
  by John B. Camdbell
• Designing logos
  by John Peter
• MPA study shows power of print car ads; print outshined TV in boosting sales
  by Michael Garry
• Memphis: finding freelancers for less
  by Jean Marie Angelo
• Aldus, Hell tying desktop to pre-press
  by James E Strothman
• High-quality titles jump on Visionary bandwagon
  by James E. Strothman
• Launches: learning from the pros; nine seasoned publishers reveal their strategies for starting new magazines sharing their experience and expertise
  by John Mack Carter