Media Industry
Industry: Email Alert RSS FeedBibliography for: "Kansas City, here we come"
Tony Silber "Kansas City, here we come". Folio: The Magazine for Magazine Management. FindArticles.com. 31 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_n7_v19/ai_9260861/
Folio: The Magazine for Magazine Management
View more issues:
Articles in July, 1990 issue of Folio: The Magazine for Magazine Management
-
Of doggies, cowboy boots and Tiananmen Square
by Barbara Love -
Can Bauer regroup after setbacks? Already branded an outlaw of sorts, the publisher is proposing even more controversial action
by John Masterton -
Noncompete contracts debated: the rash of publishing buy outs is calling attention to noncompete clauses - but how useful are they?
by Echo Montgomery Garrett -
The greening of an industry: printers and consultants develop environmentally friendly printing products
by Cary Peyton Rich -
Who's really going to pay for USPS rate changes?
by Joe Hanson -
Vending machine books
by Margaret Hunter -
The RDA solution: let's spend less time wrangling about the RDA and more time evaluating the unique advantages of the pass-through discount
by Ron Scott -
Are circulation directors too wrapped up in numbers?
by Richard Benson -
Media buyers: ad slump gets worse
by John Masterton -
A different kind of CEO
by Soneni Smith -
PC Magazine generates complete pages, 200 every two weeks, on - what else? -PCs
by Liz Horton -
Folio:'s 1990 production salary survey
by Robert M. Steed -
Punitive damages: your worst nightmare
by Slade Metcalf -
How to profit from 900 numbers
by Rick Parkhill -
Readin', writin' and riches: reader-written titles for the wealthy are looking for new backers
by Lisa I. Fried -
Gray trippers: Travel 50 & Beyond focuses on getaways for the mature market
by Abbe Wichman -
Warhol would approve: Ingrid Sischy brings her own visual style to Interview
by Cary Peyton Rich -
The list manager search: the more give-and-take publishers have, the better they can outgun the competition
by Susan Hovey -
American Family's tactics anger publishers: should a subscription agency suggest price hikes?
by Lisa I. Fried -
Kansas City, here we come
by Tony Silber -
Rip Georges: artfully translating the editorial message: a top image-maker of the eighties is set to make his mark on the nineties with new start-up Allure
by Suzanne Zelkowitz -
PostScript Level 2 - "I never saw a purple cow…."
by Liz Horton -
PageMaker vs. QuarkXPress: in new versions, both are winners, but for different reasons
by Steve Roth -
A sense that transcends trends: Grace Mirabella brings more than just a trained eye for fashion to her namesake magazine
by Susan Hovey -
Flamenco: a solution to PostScript moires?
by Liz Horton -
1990 Ad
by Margaret Hunter -
Cultivate small-space advertisers: small-space ads can be the seeds of increased linage if you know how to grow and nurture them to advantage
by Ralph Panico -
On Boesky, the U.S. government and 7 Days: editor Moss, reflecting on magazine's failure, retains his sense of humor
by Susan Hovey -
New postal rates: who gets hurt the most?
by Jennifer Howland -
The new gem at Maxwell: expect major plays in the distribution market
by John Masterton -
Anatomy of a Russian launch: paper, publishers and presses were scarce, but Business Week forged ahead.,
by Lisa I. Fried -
$1 billion in acquisitions? Top execs at two-year-old K-III plan aggressive growth over the next few years
by Lisa I. FGried -
Medical Economics' Rx: editor Don Berg
by Alfred Balk -
Few holds barred for prison publication: no stranger to top journalism awards, The Angolite is a four-time NMA finalist
by John Masterton -
Two sisters moving ahead
by Jan Jaben -
Macfadden: king of the tabloids: will the Star benefit from the Enquirer's ability to attract national ads?
by Jan Jaben -
Solving production problems: eight production directors discuss their solutions to difficult problems, from scheduling to quality control, from budgets to communications
by Paul Frichtl -
The art of editing: it's the editor's job to bring the publication to life, and by so doing, serve the reader's need - issue, after issue, after issue
by Peter Jacobi -
Don't be a closing chicken: it takes courage as well as skill to use 'advanced' closes, but the benefits - more and bigger sales - almost always outweigh the risks
by Helen Berman -
Sub sponsorship to boost AJN circulation: nursing title finds way to hike both ad dollars and readership
by John Masterton -
Flying too high?
by John Masterton -
Business regionals: go big or stay home?
by Tony Silber -
Entrepreneur's enigma: magazine's success dampened by company's cash woes
by Tony Silber -
Challengers target SRDS: two upstart look to exploit fallout from leader's fee-asco
by Susan Hovey -
Increasing editorial productivity
by Larry Bodine -
Not even Whittle thought of this … the latest in ad vehicles, puns aside, comes from the DMV
by Ellen Tulin -
Titles profit from light touch: in a new campaign, Frito-Lay puts $3 million into print
by Abbe Wichman -
A designer of association magazines brings color, and its tribulations, in-house
by Liz Horton -
Why new magazines fail: knowing how things can go wrong for a start-up is a good way to learn how to make things go right
by Jennifer Howland -
Make a promotion more than just a pretty face
by Julie A. Laitin -
Start building your circulation database
by Eliot Schein -
Bring back location shots: why aren't more magazines taking photos on location? Lack of proper planning may be the answer
by John Peter -
Supreme Court nixes opinion protection
by Cary Peyton Rich -
Florida, Missouri rule on taxing magazines: courts choose to tax newspapers instead of exempting magazines
by Jan Jaben - Regardie's leads pack in AABP awards
-
Can affinity cards work for publishers? Sports Illustrated tests the waters
by Lisa I. Fried -
Magalogs use high-end link
by Liz Horton -
Newsletters: wringing out more profits
by John Klingel -
Purchasing paper direct: want to buy your own paper? First learn how to analyze your paper needs and forecast your true savings
by Alex Brown -
How to plan a multinational mailing
by James Thornton
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions


