Folio: The Magazine for Magazine Management

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Articles in April 15, 1993 issue of Folio: The Magazine for Magazine Management

• Premiums don't hurt conversion rates - advertising premiums - Folio: Plus
  by Barbara Love
• EPA reviewing its recycled-paper guidelines
• Ziff buys out Patch's share of Coastal for $70 million - Ziff Communications Co.; Glenn Patch
• Cahners reshuffles in wake of merger - Cahner Publishing Co
  by Keith J. Kelly
• Prose and con - ex-convict Jean Harris as writer
• Direct-mail humor pays, seriously - direct mailer techniques
  by Elaine Tyson
• Can ATEX be saved? - Atex Inc
  by Elaine Appleton
• Selling - magazine - New Magazines
• Alan Segal - Games Magazine's president and publisher
• Getting your foot in the door - or shoe - getting an appointment - Folio: Plus
  by Barbara Love
• Oh, SI Canada - launch of the Canadian edition of Sports Illustrated
• New player emerges in Seattle - Seattle and Pacific Northwest magazines
  by Susan Hovey
• What did Conde Nast really pay for Knapp's magazines? - Conde Nast Publications Inc.; Knapp Communications Corp
  by Kathy J. Kelly
• Condom kingdom - Playboy brand of condoms
• Bottom of the ninth for the Sporting News - magazine
  by Frank Szivos
• Riding in style - Western Styles magazine
• Moloney takes top post at McKeon paper - Mckeon Paper Inc's A. Michael Moloney
• Don't let the first year kill you - magazine publishing
  by Joseph E. Daniel
• What do readers really want, environmentally speaking? - Folio: Plus
  by Barbara Love
• The New York Times Co. to launch beauty one-shot - Briefings
• K-III cuts operating loss to $46.2 million - K-III Magazine Corp
• Rivals support The Advocate - gay publication
  by Erika Isler
• The spy who came in from the cold - Spy magazine editor Kurt Andersen
  by Iris Cohen Selinger
• Better editorial for less money - Editorial
  by Frank Finn
• Recycled: forcing the issue - recycled paper - Panel Discussion
  by Lambeth Hochwald
• Cabling Installation & Maintenance - magazine - New Magazines
• Mark Holdreith - Datamation magazine publisher
• What's your company's quality of life? - Folio: Plus
  by Barbara Love
• Damage control when you go directly to the client - relationships between advertiser and ad agency - Folio: Plus
  by Barbara Love
• Advanstar buys United Kingdom's Scan-Tech - Advanstar Communications Inc
• Interim team at Intertec? - Intertec Publishing Corp
  by Keith J. Kelly
• Straight Arrow launches Family Life at parents - Straight Arrow Publishers; magazine
  by Keith J. Kelly
• The art of giving - charitable works of publications
  by Debby Patz
• Framers Forum - magazine - New Magazines
• Mike Pickett - Westar Media LP president
• Don't use space-sales reps to launch card packs - Folio: Plus
  by Barbara Love
• Hachette Magazines in U.S. gets new name - Briefings
• Paper firm ups recycling heat - Conservatree Paper Co
  by Esther Barbara D'Amico
• Westar Media suspends two titles, seeks one buyer - Westar Media Inc
  by Erika Isler
• Women in love - media treatment of lesbians
• Back in season - Florida Trend magazine
  by Meryl Davids
• Mergers & acquisitions - Non-Sports Marketplace magazine
• George Slowik Jr - Publisher's Weekly publisher