Folio: The Magazine for Magazine Management

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Articles in August, 1988 issue of Folio: The Magazine for Magazine Management

• Care and feeding of freelance copywriters; retainers, trust and positive feedback help freelancers produce winning packages
  by Michael Garry
• How PCs are changing sales promotion; the personal computer is changing the way magazine promotion people do their jobs
  by Walter Jorz
• Secrets to selling ad supplements; they may not have the easy glamour of a decade ago, but special advertising supplements can still make money for your magazine
  by Arnold J. Prives
• Business audits: don't neglect fine points; brushing up on details will save auditing headaches
  by Michael Garry
• Waiting rooms: worth all the attention? Office copies pull plenty of readers, but agencies question circulation quality
  by Paul Frichtl
• Builder titles frame separate battlefields; new and special editions accelerate ad growth as building market slows
  by Paul Frichtl
• Net names: breaking the rules
  by Karlene Lukovitz
• Editorial salary survey
  by Robert M. Steed
• Cracking 'the big story'; Business Week writer tells how to squeeze the juice from dry data
• VAC: the overlooked auditor; the VAC audit bureau, which lives in the shadow of BPA, can be a stepping stone for a new title
  by Michael Garry
• Elle looks to the east; move over Mao suits: Patricia Wang is introducing high style
  by Cynthia Baughman
• Currency values will attract more Europeans
  by Joe Hanson
• Using your list to sell merchandise
  by Phillip M. Agee
• Keys to developing contract sales
  by Josh Gordon
• It's all in the asking; asking for personal information on order forms lifts response for some magazines
  by Michael Garry
• Testing radio and TV as marketing vehicles; radio is less costly means to test copy concepts that can be applied to a TV commercial
  by Michael Garry
• 1988 Ad
• How to analyze printing bids
  by Alex Brown
• Don't be a flyaway paper buyer; we're in the middle of one of the publishing industry's cyclical paper crunches. So what you need is a short course in buying paper
  by Jeff Parnau
• Lear's: more than money makes it work; this magazine, in very special ways, is the image of the woman who created, financed, produced and gave it her married name
  by John Peter
• Where are the minorities in publishing? Blacks say they are discouraged by the industry's laissez-faire attitude toward recruitment
  by Michael Garry
• Editorial backup; how much should you save? Edited drafts, memos and notes could help you - or hurt you - in a libel suit
  by Jean Marie Angelo
• The art of interviewing; Playboy's pro reveals all…
  by Cynthia Baughman
• Owner of Vegetarian Times wants a greener future; Paul Obis launched it, sold it and bought it back; now he's trying to grow a larger crop
  by Jean Marie Angelo
• Movie USA seeks 'untapped' movie market; the title takes on a field littered with failures
  by Sougata Mukherjee
• Dial 'M' for mistake; nobody is perfect. But there is a point at which an acceptable number of errors simply becomes an unacceptable level of carelessness
  by Eliot Schein