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Industry: Email Alert RSS FeedFolio: The Magazine for Magazine Management
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Articles in August, 1989 issue of Folio: The Magazine for Magazine Management
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Circulation/ad picture remains healthy
by Margaret Hunter -
Media buying in the '90s: trouble ahead; more competition and new technology will make for a tougher print sell
by Margaret Hunter -
Small titles link up to cut costs
by Michael Garry -
Going abroad: not for everybody; 'No more than 150 titles lend themselves to foreign editions.'
by Ellen Tulin -
CD-ROM: ready-for-prime-time technology
by Jack Powers -
Schedules: recognizing reality
by Jeff Parnau -
Using stamp sheets to set subscription prices
by Alan Inglis -
Magazine profits slip to 12.4%
by Michael Garry -
What's behind the newsstand dive? At least six reasons for decline, says Hearst exec
by Michael Garry -
Negotiation without rate-breaking; polishing sales skills puts an end to the 'rubber rate card.'
by Margaret Hunter -
Anderman: next to take a crack at IT's Retail Press
by Jean Marie Angelo -
Emery to sell ABP's ad study; new president sees need to promote business publishing's ability to sell products
by Michael Garry -
Two women's titles better than one; the Times Co. pairs newly purchased McCall's with Family Circle, leaving Woman's Day as only solo sister
by Michael Garry -
Determining list viability up front; if your test list overlaps house list, you're in luck
by Melisa Della Posta -
Work group systems manage copy flow
by James E. Strothman -
Games solves cost puzzle by installing Mac network
by James E. Strothman -
Target marketing: the technology waits
by Jennifer Howland -
Folio:'s 1989 production salary survey
by Robert M. Steed -
Editor and writer: forging a partnership
by Peter P. Jacobi -
Freelance artist teaches clients to use Macs
by James E. Strothman -
Unlisted phone numbers on the rise
by Elizabeth Leamy -
Are DTP suppliers committed to magazine publishers?
by James E. Strothman -
The limits of comparative advertising
by Slade Metcalf -
The postal dilemma: what we're up against
by John Crutcher -
Waiting for the end of Time
by Margaret Hunter - USPS cracks down on mailing error; publishers will pay higher fees for problem mailings
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Who has good DTP advice? 'Printers do,' says one
by James E. Strothman -
The ad package payoff; Need more muscle in your market? Create a magazine ad package that will enhance your credibility and boost your sales
by Daniel Ambrose -
Can you move from editorial to ad sales?
by Howard Hauben
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