Folio: The Magazine for Magazine Management

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Articles in August, 1989 issue of Folio: The Magazine for Magazine Management

• Circulation/ad picture remains healthy
  by Margaret Hunter
• Media buying in the '90s: trouble ahead; more competition and new technology will make for a tougher print sell
  by Margaret Hunter
• Small titles link up to cut costs
  by Michael Garry
• Going abroad: not for everybody; 'No more than 150 titles lend themselves to foreign editions.'
  by Ellen Tulin
• CD-ROM: ready-for-prime-time technology
  by Jack Powers
• Schedules: recognizing reality
  by Jeff Parnau
• Using stamp sheets to set subscription prices
  by Alan Inglis
• Magazine profits slip to 12.4%
  by Michael Garry
• What's behind the newsstand dive? At least six reasons for decline, says Hearst exec
  by Michael Garry
• Negotiation without rate-breaking; polishing sales skills puts an end to the 'rubber rate card.'
  by Margaret Hunter
• Anderman: next to take a crack at IT's Retail Press
  by Jean Marie Angelo
• Emery to sell ABP's ad study; new president sees need to promote business publishing's ability to sell products
  by Michael Garry
• Two women's titles better than one; the Times Co. pairs newly purchased McCall's with Family Circle, leaving Woman's Day as only solo sister
  by Michael Garry
• Determining list viability up front; if your test list overlaps house list, you're in luck
  by Melisa Della Posta
• Work group systems manage copy flow
  by James E. Strothman
• Games solves cost puzzle by installing Mac network
  by James E. Strothman
• Target marketing: the technology waits
  by Jennifer Howland
• Folio:'s 1989 production salary survey
  by Robert M. Steed
• Editor and writer: forging a partnership
  by Peter P. Jacobi
• Freelance artist teaches clients to use Macs
  by James E. Strothman
• Unlisted phone numbers on the rise
  by Elizabeth Leamy
• Are DTP suppliers committed to magazine publishers?
  by James E. Strothman
• The limits of comparative advertising
  by Slade Metcalf
• The postal dilemma: what we're up against
  by John Crutcher
• Waiting for the end of Time
  by Margaret Hunter
• USPS cracks down on mailing error; publishers will pay higher fees for problem mailings
• Who has good DTP advice? 'Printers do,' says one
  by James E. Strothman
• The ad package payoff; Need more muscle in your market? Create a magazine ad package that will enhance your credibility and boost your sales
  by Daniel Ambrose
• Can you move from editorial to ad sales?
  by Howard Hauben