Folio: The Magazine for Magazine Management

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Articles in August 1, 1992 issue of Folio: The Magazine for Magazine Management

• Online reader service: just the fax
• Don't let fonts run wild
• Special issues bolster Life's bottom line
  by Lisa E. Phillips
• New markets emerge for old computers
  by Susan Hovey
• Folio:'s 1992 editorial salary survey
  by Suzanne Zelkowitz
• Tricks of the trade for group sales
• There may not be a polybag in your future
• IDG aims for 'Czech-mate' in international electronics market
• Veronis, Suhler sees happy days ahead
  by Lisa E. Phillips
• A shot at Fugitive!
  by Rachel Drucker
• Lift newsstand, sub orders with a wrap
• Direct-mail economics bad - and getting worse
• Lear's trims down
• Bias lawsuits strike magazine industry
  by Lisa E. Phillips
• List firms staffing up as optimism grows
  by Karen Burka
• Two magazines on one stamp
• A time to add - not reduce - color pages
• Cowles Business Media acquires information firm
• Newspaper publisher tests national business magazine
  by Allison Lucas
• The status of magazine hiring
  by Lorraine Calvacca
• When ancillary is no longer ancillary
• Jergens affirms print's power
• For publishers, easy access to bank loans is history
  by Susan Hovey
• Northwest makes the skies reader-friendly for Japanese
  by Allison Lucas