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Folio: The Magazine for Magazine Management, June, 1998 by Lori Marden
Globe Specialty Products, a subsidiary of The Boston Globe, launches On Call, a monthly title for the nursing and allied healthcare professions in the Greater Boston area. Covering seven counties ranging from Rhode Island to the New Hampshire border, On Call is for the "regionally born and regionally bred," says David D. Dickerson, president and CEO of GSP and publisher of On Call. Local writers and photographers focus on the care givers, their distributions, local programs and issues professionals face, as well as a large classified section.
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On Call launched in March with an initial circulation of 80,000 nonpaid. The full-page black-and-white page rate is $8,000. Address: 27 Otis St., Westboro, MA 01581. 508-871-1900.
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