The Internet Industry standard

Folio: The Magazine for Magazine Management, June, 1998 by Lori Marden

Everything Internet, from company mergers and IPOs to government regulatory policies, is covered in The Internet Industry, an April debut from International Data Group.

Launched as a weekly, the title provides senior business managers, financial and service professionals, technology, media and entertainment execs with business operations information in the Internet economy. Says John Battelle, publisher of Internet Industry (and co-founder of Wired): "We're filling a hole between the trade magazines, which are quite technical and product-focused in nature, and the general business press." Jonathan Weber is editor in chief.

Circulation is 60,000 paid. Cover price: $2.50; sub rate: $69. The black-and-white full page rate is $7,850. Address: 350 Townsend St., Suite 325, San Francisco, CA 94107. 415-537-9020.