Folio: The Magazine for Magazine Management

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Articles in Sept, 1989 issue of Folio: The Magazine for Magazine Management

• Overseas pre-press may save money - at the price of time; most magazine publishers choose to avoid foreign printing and color
• Alaska ads slide after oil spill
  by Margaret Hunter
• 'Don't do as I did,' warns Venture's Lipper; former principal admits faults; new publisher sees return to zenith
  by Jean Marie Angelo
• Pros, cons of Mac vs. PC weighed by 2
• Numbers can make or break your copy
  by John Campbell
• Schedules: What if …?
  by Jeff Parnau
• Omni ads reach final frontier
  by Ellen Tulin
• DTP in the '90s: don't underestimate your equipment needs
  by Eric Shropshire
• Developing the right closing attitude; a brief self-analysis may reveal negative attitudes that are hindering your attempt to close the sale
  by Helen Berman
• Retailers praise Digest for dropping RDA; but will other magazines follow?
  by Jean Marie Angelo
• 'Postal Buddy' enables pre-move address changes; new kiosk could lead to better delivery and subscription service
  by Kevin Sghia
• Four-color plates direct from desktop
• Mastering the technique: Gray Component Replacement
  by Alex Brown
• Executive safari; headhunters: how they work, how they bill, and how to find the right one for you
  by Margaret Hunter
• Every magazine needs cover blurbs
  by John Peter
• Healthy ad growth for consumer titles
  by Michael Garry
• Can newspaper-insert magazines succeed?
  by Michael Garry
• Alcohol awareness ads boost magazines; ad surge not related to Koop report, say advertisers
  by Mark Cox
• Horton: out on a limb; an innovator in target marketing, Horton's hoping he can turn talk into action
  by Barbara Love
• Lightspeed adds art muscle at five Weider fitness titles
• Photo deadline stretched with still-video
• Time Magazine Group still flexing muscle; Entertainment Weekly, other projects get green light under merger
  by Abbe Wichman
• Video title to compete on newsstand; but will $5 price tag deter impulse buys?
  by Ellen Tulin
• Canadian titles breathe easier after tobacco ad ban; revenue falloff appears short-term
  by Mark Cox
• DTP changing editors' roles
• Promoting and selling your package
  by Daniel Ambrose
• List pretesting: assessing risk before you mail
  by Paul Taybi
• What makes a bad presentation bad?
  by Walter Jorz
• Verbal pollution; there's no excuse for the garbled and often ludicrous word usage that is becoming more and more prevalent in our society
  by J.T.W. Hubbard