Folio: The Magazine for Magazine Management

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Articles in Sept 1, 1990 issue of Folio: The Magazine for Magazine Management

• You can't fool your readers
  by Barbara Love
• Tracking publishing interns
  by Susan Hovey
• Selective binding unites readers with editorial: special cards dropped in high-school issues solicit essays
  by Tony Silber
• Selling 'ninja liberals,' biological research and history: three publishers offer advice for making small magazines succeed
  by Tony Silber
• Master of all trades: editorial, circulation, advertising and now COO - Gorman's Peggy Stath has done it all
  by Cary Peyton Rich
• Journal digitizes directory
  by Liz Horton
• Drug testing: watchdog or with-hunt? Opinions vary, but all agree on one point: you can't turn your back on the drug problem
  by Warren Berger
• The ABCs of renewal percentages
  by Eliot Schein
• Benson: lists, testing not getting their due
  by Lee Barney
• Adobe Illustrator 3.0 out this month
• The magazine that can't stand still: MTV To Go
  by Liz Horton
• Linking worlds: the Mac meets the PC
  by Jonathan Jacobs
• Reader service cards: increasing response
  by Raymond Herzog
• Picking a winning list: put your list selection skills to the test. Do you know what will make a particular list work for a given mailing?
• Power writing
  by John B. Campbell
• Don't win the deal and lose your people
  by Katherine Smith
• Ad slump flattens coated paper prices
  by Cary Peyton Rich
• No trouble empathizing with readers: editor Kate White was seven months pregnant when she left Child to take on Working Woman
  by Lisa I. Fried
• Mirror, mirror … up against the wall? New Times Mirror chief, bent on revitalizing stalled company, has no time to reflect on past
  by Tony Silver
• Graphics for gratis: it's not necessary to spend big bucks to create dynamic, exciting artwork, as these effective techniques prove
  by Allan Halcrow
• Where have all the pages gone?
  by Jim White
• Looking on the bright side: ad spending will revive after 1991, according to industry forecaster
  by Liz Horton
• Feeding People's appetite for health
  by Susan Hovey
• Ads defuse drug abuse
  by John Masterton
• Production 101 for salespeople: don't promise what your book can't accommodate
  by Lisa I. Fried
• Tobacco advertising and the First Amendment
  by Joe Hanson
• The mystery of Life: task force ponders how weekly frequency would affect title's position
  by Tony Silber
• The lure of LA-LA land
  by Susan Hovey
• SRDS regroups - again: admitting a "mistake," the list directory hopes to woo back lost business
  by Susan Hovey
• ESP at RIT
• Merchandising's hidden value: satisfying advertiser demands for merchandising support can help publishers position their magazines and build their franchises
  by Walter Jorz