More layers in the alternate delivery game

Folio: The Magazine for Magazine Management, Sept 1, 1991

> More layers in the alternate delivery game Nationwide Alternate Delivery Alliance, an alternative mail delivery company that has been quietly delivering daily newspapers for about a dozen years, has signed on its first magazine company: Crain Communications, Nationwide, which has administrative off ices in New York City and Washington, D.C., will deliver 4,000 copies of Advertising Age and 3,000 copies of Business insurance, both weekly magazines, in such cities as New York, Boston, Philadelphia, Washington, Miami, San Francisco and Houston.