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Articles in May 15, 1993 issue of Folio: The Magazine for Magazine Management
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New owners at The Advocate - magazine
by Erika Isler -
Beating the price grinder at his game - magazine advertising sales
by Josh Gordon -
How Cycle World got back on the fast track - Cycle World magazine
by Suzanne Zelkowitz -
Forbes goes high-tech with sales presentations - Forbes magazine
by Lorraine Calvacca -
The thrust and parry of fee negotiations - magazine art direction
by Vera Steiner -
No ink, no paper, lots of readers - interactive multimedia magazine
by Lorne Manly -
Is there a market where the boys are? - demographic aspects of the magazine publishing industry
by Lorne Manly -
New York's online service grows - New York Magazine On-Line
by Lorne Manly -
Natural circulation levels, basic stability - magazine sales
by Ron Scott -
Meals on wheels - Cooking Light magazine promotion
by Ruth Bayard Smith -
Black history promotion gets results - ethnic publishing
by Lorraine Calvacca -
Virtual reality meets do-it-yourself - magazine publishing
by Diane Crispell -
How soon will you print on recycled? - recycled paper for publishing - includes related article
by Esther Barbara D'Amico -
SI fights ad slump; goes to selective edit - Sports Illustrated
by Lorne Manly -
Westar studies Chapter 11 - Westar Media L.P
by Erika Isler -
The new face of magazine finance - includes related article
by Stephen Barr - People - includes multiple briefs on executive appointments in the magazine publishing industry
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
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- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
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