Folio: The Magazine for Magazine Management

View more issues:

Articles in May 15, 1993 issue of Folio: The Magazine for Magazine Management

• New owners at The Advocate - magazine
  by Erika Isler
• Beating the price grinder at his game - magazine advertising sales
  by Josh Gordon
• How Cycle World got back on the fast track - Cycle World magazine
  by Suzanne Zelkowitz
• Forbes goes high-tech with sales presentations - Forbes magazine
  by Lorraine Calvacca
• The thrust and parry of fee negotiations - magazine art direction
  by Vera Steiner
• No ink, no paper, lots of readers - interactive multimedia magazine
  by Lorne Manly
• Is there a market where the boys are? - demographic aspects of the magazine publishing industry
  by Lorne Manly
• New York's online service grows - New York Magazine On-Line
  by Lorne Manly
• Natural circulation levels, basic stability - magazine sales
  by Ron Scott
• Meals on wheels - Cooking Light magazine promotion
  by Ruth Bayard Smith
• Black history promotion gets results - ethnic publishing
  by Lorraine Calvacca
• Virtual reality meets do-it-yourself - magazine publishing
  by Diane Crispell
• How soon will you print on recycled? - recycled paper for publishing - includes related article
  by Esther Barbara D'Amico
• SI fights ad slump; goes to selective edit - Sports Illustrated
  by Lorne Manly
• Westar studies Chapter 11 - Westar Media L.P
  by Erika Isler
• The new face of magazine finance - includes related article
  by Stephen Barr
• People - includes multiple briefs on executive appointments in the magazine publishing industry