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Industry: Email Alert RSS FeedMeals on wheels - Cooking Light magazine promotion
Folio: The Magazine for Magazine Management, May 15, 1993 by Ruth Bayard Smith
And if it takes an 18-wheeler to get the message out, so be it.
The Bottom Line
Company: Southern Progress Corporation, Birmingham, Alabama.
Magazine: Cooking Light.
Personnel: Publisher, Jeff Ward; editor, Katherine Eakin.
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Key strategy: Building on its "hot book" status by creating a cross-country road promotion designed to heighten consumer and retailer awareness.
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