Folio: The Magazine for Magazine Management

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Articles in Annual, 1992 issue of Folio: The Magazine for Magazine Management

• Who's doing what: how 5 circulation executives meet today's challenges
  by Jennifer Howland
• Understanding overseas list marketers
  by Maxim C. Bartko
• Negotiating a printing contract
  by Alex Brown
• The paper solution
  by Cary Peyton Rich
• Expanding your consumer franchise
  by Reed Phillips
• 12 common-sense principals of editorial management
  by John B Campbell
• 12 steps to a successful direct mail campaign
  by Elaine Tyson
• Going global: playing it smart when mailing your magazine abroad
  by Susan Hovey
• Production salary survey
  by Robert M. Steed
• Executive compensation
  by James B. Kobak
• Newstand distribution: analyzing your options
  by Ron Scott
• Circulation salary survey
  by Robert M. Steed
• Cutting production costs
  by Joanne Harap
• Uncoated paper: emerging trends
  by Arthur C. Veverka
• How much do you know about magazine publishing?
• Why do start-ups fail? 11 reasons why new magazines don't succeed
  by Jennifer Howland
• Editorial salary survey
  by Robert M. Steed
• Planning a multinational mailing
  by James Thornton
• 13 ways to evaluate a printer
  by Stan Kaufman
• Think green!
  by Cary Peyton Rich
• How to leverage your magazine's franchise
  by Barbara Love
• Ad sales compensation survey
  by Robert M. Steed
• 8 ways to create great promotion with freelancers
  by Elaine Tyson
• Production special report
• Coated paper: what can publishers expect?
  by Arthur C. Veverka
• Is your paper really recycled?
  by Cary Peyton Rich
• What makes a successful business publisher?
  by Peter F. Sprague
• 10 ways to increase editorial productivity
  by Larry Bodine