Bibliography for: "U.S. Business Press president on the acquisition trail - Roland DeSilva"

Ira Ellenthal "U.S. Business Press president on the acquisition trail - Roland DeSilva". Folio: The Magazine for Magazine Management. FindArticles.com. 02 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_v13/ai_3503047/

Folio: The Magazine for Magazine Management

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Articles in Jan, 1984 issue of Folio: The Magazine for Magazine Management

• Short-run paper buying
  by Leonard F. Pinto
• Rebilling production costs
  by Steven Hull
• Why consider videotex? - column
  by Bob Birnbaum
• 55% of magazines report single-copy sales declines
• Preparing effective sales presentations - column
  by Dave Hagenbuch
• Magazine Age bought by executives of Folio; redesign planned
• The leading edge; professional redesigns of two successful magazines - American Journal of Nursing and Venture
  by John Peter
• How printers are planning for your future
  by Rachelle Delaney
• End the battle against TV
  by Marcella Rosen
• Break-even analysis - column
  by John Klingel
• Words
  by Peter P. Jacobi
• 1984 Society of Publication Designers awards - part 1
• Warner buys Select; biggest industry development in years
• Circulation strategy: giveaway copies - Part 2: Cashing in
  by Eliot DeY. Schein
• Advertising agencies link ads, editorial in electronic publications
• Keeping your sales team up - column
  by Ira Ellenthal
• Mergers and acquisitions gaining new attention as publishers seek to expand
• Sharpen your use of narrative and description
  by Peter Jacobi
• USPS proposes to hike international periodicals postage rates by 23.6% - United States Postal Services
• Distripress '84 - single-copy sales
  by Ronald T. Scott
• The 1984 production trends survey
  by Barbara Love
• Business magazines' annual growth rate over five years: 11%
• Magazines in the media mix
  by William Abbott
• Second class rates will vary widely for individual magazines
• When your audience numbers go bad - column
  by Walter Joyce
• Conde Nast reportedly paid $20 million for Cuisine list
• Danger! Confidential sources - publishing law
  by Slade Metcalf
• The impossible perfect pitch - column
  by William Abbott
• Special interest magazines can sell national accounts; Part 1: laying the groundwork
  by Spencer H. Longshore, III
• Measuring editorial performance
  by Howard S. Rauch
• SMRB does its first business press research; teams with Cahners - Simmons Market Research Bureau
• Creative problem-solving
  by William Abbott
• Interfaced typesetting: to code or not to code
  by Jeffery R. Parnau
• Loeb sees 'no rush to prove we still have the magic' for winners - Marshall Loeb
  by Walter Carlson
• New equipment: delivery and devaluation - column
  by Jeffery R. Parnau
• Increasing reader involvement - Editorial workshop - column
  by Walter Carlson
• Summer wholesaler meetings: a place to learn
  by Ronald T. Scott
• American Health hits its stride in personal health market; New Woman 'supercharged' by Murdoch's resources - Rupert Murdoch
• Converting editorial to cable programming - column
  by Bob Birnbaum
• Creating persuasive sales preparations
  by Julie A. Laitin
• Computer graphics: what they can and can't do
  by Lester Goodman
• Who's going to buy Ziff-Davis magazines?
• 5% more paper to be used in 1984: MPA paper survey
• The Forbes 400: publishers at the top
  by James B. Kobak
• Microcomputers: minimizing the risks
  by David H. Foster
• U.S. Business Press president on the acquisition trail - Roland DeSilva
  by Ira Ellenthal
• Marketing the large circulation magazine - column
  by William Abbott
• Outlook '85: good news - magazine forecast
  by Walter Carlson
• Database & software opportunities: finally the time is right
  by Haines B. Gaffner
• The best of '83 - column
  by Eliot DeY. Schein
• Sweepstakes mistakes - column
  by Eliot DeY. Schein
• Users report: Atex
  by Jennifer Howland
• Top 10 American magazines in annual foreign single-copy sales.3
• Bad bids - difficult to understand bids from printers
  by Jeffery R. Parnau
• Media execs say rate hike disparity to aid magazines in '84
• Distripress '83: the international marketplace - column
  by Ronald T. Scott
• Before you change ad rates…
  by David Z. Orlow
• Business spirit works for California Business, publisher says - Hershel Sinay
  by Ted Scala
• Circulation strategy: giveaway copies; Part 1: four approaches - column
  by Eliot DeY. Schein
• The paper chase - shortages of paper
  by Diane Reese