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Folio: The Magazine for Magazine Management
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Articles in Sept 1985 issue of Folio: The Magazine for Magazine Management
- Green: a shade ahead of the market
by Walter Carlson
- Building a climate of confidence
by William Abbott
- Manhattan,inc. seeks a niche
by Walter Carlson
- The society that's a publishing champ
by John Peter
- 16 ways to strengthen your promotion writing
by Julie A. Laitin
- McCall's still top freelance market
- Licensing: found money
by Robert J. Abramson
- More catalogs, 'magalogs' carrying national ads
- Hiring and training outsiders
by William Abbott
- Getting the most out of public relations
by Kent McKamy
- The Americanization of Elle
by Sue Hoover Epstein
- The special challenge of reaching special-interest readers
by Eliot DeY. Chein
- Broadening perspectives
by William Abbott
- Typesetting: the systems quandary; there are ten paths a publisher can take to automate in-house typesetting
by Frank Romano
- Industry moves toward verifying audience research; 'gold standard' would help measure accuracy, make sense of variances between SMRB, MRI data
- Talking numbers
by Walter Jorz
- Motivating printers via awards program
- Jehle: a risk-taking attorney
by Diane Reese
- How do you size up the client?
- National distributors: scanning the future
by Jennifer Howland
- Choosing a color separator
by Ted Scala
- Developing research to support marketing goals
by Morton Grossman
- Bushkin: campaigning for U.S. News & World Report
- The Star: looking for a new image tabloid seeks to compete more with People, Us
- Minding the details
by Ron Scott
- King resigns as ABP prepares for change
- Analyzing national sales percentages
by Ron Scott
- The potential of personalized ads
by Diane Reese
- Pre-press equipment changing rapidly
by Jack Powers
- Where will you find your next ad director?
by Marianne Howatson
- Ad sales expected to remain flat; lethargic ad sales caused by sluggish economy
- Innovations and ideas
by Dick Hendrikse
- The Folio:Show, Face to Face exhibit hall directory
- Bringing the Dun & Bradstreet decision into perspective
by Slade Metcalf
- Production: who gets paid how much
by Barbara Love
- Learning from a successful launch
by Ira Ellenthal
- Third annual magazine circulation direct mail awards
- Good times may not last
by Richard Munro
- PC fulfillment software: what's available
by James Beardsley
- Business regionals: after the heyday
by J.J. Hanson
- 1984: a billion dollar year for acquisitions
by James B. Kobak
- Ziff-Davis sells three magazines to Lakewood
- Winning circulation with sweepstakes
by Eliot DeY. Schein
- Capital Cities, ABC merger creates publishing base of nearly $1 billion
- Your job is to motivate the buyer
by Dave Hagenbuch
- Penta perfects its editorial system
by Diane Reese
- How should you purchase your paper?
by Robert L. Johnson
- Pre-tax profits grow to 11.29%; advertising edges out circulation as largest contributor to revenue, MPA-Price Waterhouse survey reveals
- Publishers go public: weighing the pros, cons; media mania helps small firms sell stock; easy money it's not
- The Saturday Review: a quicker read
by John Peter
- Can the prince of kid's magazines awaken Us?
by William Hogue
- Meeting the day-to-day challenges
by Dave Hagenbuch
- Comparing typesetting software for personal computers
by Frank Romano
- Retailers need publishers' help
by Tim J. Hopkins
- Drama in real life at Reader's Digest
by Miriam Lacob
- Let the magazine speak for itself
by John Peter
- In the wake of Sharon vs. Time. Will more foreign and U.S. officials now use the courts to seek political vindication?
- Picking the right list
by Diane Reese
- PMG tight-lipped about rates
by Ted Scala
- Masking identities may not avoid libel
by Slade R. Metcalf
- Researching readers' needs
by Walter Carlson
- Source evaluation software
by John Klingel
- A 100 years of Goodhousekeeping
by John Peter
- Designing the publishing office
by Diane Reese
- Publishers to benefit from gravure advances; two competing equipment makers will introduce laser and electron beam etching to gravure
- What's happened to fair use?
by Slade Metcalf
- 60.4% of ABC magazines' circulation up 1st half; subscriptions still making up for single-copy sales losses in many cases
- How to interview prospective production managers
by Jeff Parnau
- Coated groundwood; a look at what you must know to predict available supplies of coated groundwood and position yourself to get what you need
by Robert L. Johnson
- It's where you finish that counts; Ad Age's switch to a twice-weekly frequency gave Rance Crain ample opportunity to practice what he calls the single most important ingredient in publishing
by Rance Crain
- A pro tells how to solve 12 production problems
by Irving Herschbein
- Why aren't we using the data?
by Ron Scott
- Tax breaks luring more publishers to 401 plans
- Can the First Issue Free work for you?
by John Klingel
- Personalized ads: a trend in the making?
- Making your research into a sales tool
by Morton E. Grossman
- Bringing Saturday Review in step with the '80s
by Cheryl Kent
- Research to know, not show
by Bob Birnbaum
- When Tina Brown takes over, people listen
by Sue Hoover Epstein
- When can space ads sell subscriptions?
by Eliot DeY. Schein