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Scott G. Howard "Hiring the best people; there may be no foolproof system when it comes to hiring new employees, but three publishing companies have established techniques to improve the odds". Folio: The Magazine for Magazine Management. FindArticles.com. 14 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_v14/ai_4044347/
Folio: The Magazine for Magazine Management
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Articles in Jan, 1985 issue of Folio: The Magazine for Magazine Management
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Comparing typesetting software for personal computers
by Frank Romano -
Retailers need publishers' help
by Tim J. Hopkins -
Drama in real life at Reader's Digest
by Miriam Lacob -
Let the magazine speak for itself
by John Peter - In the wake of Sharon vs. Time. Will more foreign and U.S. officials now use the courts to seek political vindication?
-
Picking the right list
by Diane Reese -
PMG tight-lipped about rates
by Ted Scala -
Masking identities may not avoid libel
by Slade R. Metcalf -
Researching readers' needs
by Walter Carlson -
Source evaluation software
by John Klingel -
A 100 years of Goodhousekeeping
by John Peter -
Designing the publishing office
by Diane Reese - Publishers to benefit from gravure advances; two competing equipment makers will introduce laser and electron beam etching to gravure
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What's happened to fair use?
by Slade Metcalf - 60.4% of ABC magazines' circulation up 1st half; subscriptions still making up for single-copy sales losses in many cases
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How to interview prospective production managers
by Jeff Parnau -
Coated groundwood; a look at what you must know to predict available supplies of coated groundwood and position yourself to get what you need
by Robert L. Johnson -
It's where you finish that counts; Ad Age's switch to a twice-weekly frequency gave Rance Crain ample opportunity to practice what he calls the single most important ingredient in publishing
by Rance Crain -
Magazine marketing warfare
by Walter Jorz - Murdoch's first foray into trades
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The future: short- and long-term
by Bob Birnbaum -
Does your compensation plan inspire sales?
by Barbara Love -
Production people: why the passion for anonymity?
by John Mack Carter - Changes underway at U.S. News
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European trends to watch
by Robert Abramson - Tax reforms as demands for flexible benefits
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Do you make these common mistakes?
by Dave Hagenbuch -
Ads are not risk free
by Slade R. Metcalf -
The basics of good writing
by Peter Jacobi -
Creating workable editorial schedules
by Merja H.K. Lehtinen -
Print: the high-touch medium
by Keith Reinhard -
Still Cosmo after all these years
by Karlene Lukovitz -
Training the apprentice salesperson
by William Abbott -
How to conduct responsible in-house research
by Jane C. Rogers - Society of Publication Designers awards 1985
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Now the courts are in the news business
by Victor S. Navasky - 1985 Ad
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Discover's redesign: a disappointment? Does the redesigned Discover live up to the 'dramatically different' image readers and advertisers were lead to expect?
by John Peter -
Jehle: a risk-taking attorney
by Diane Reese - How do you size up the client?
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National distributors: scanning the future
by Jennifer Howland -
Choosing a color separator
by Ted Scala -
Developing research to support marketing goals
by Morton Grossman - Bushkin: campaigning for U.S. News & World Report
- The Star: looking for a new image tabloid seeks to compete more with People, Us
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Minding the details
by Ron Scott - King resigns as ABP prepares for change
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Analyzing national sales percentages
by Ron Scott -
The potential of personalized ads
by Diane Reese -
Pre-press equipment changing rapidly
by Jack Powers -
Where will you find your next ad director?
by Marianne Howatson - Ad sales expected to remain flat; lethargic ad sales caused by sluggish economy
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Innovations and ideas
by Dick Hendrikse - The Folio:Show, Face to Face exhibit hall directory
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Bringing the Dun & Bradstreet decision into perspective
by Slade Metcalf -
Production: who gets paid how much
by Barbara Love -
Learning from a successful launch
by Ira Ellenthal - Third annual magazine circulation direct mail awards
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Good times may not last
by Richard Munro -
PC fulfillment software: what's available
by James Beardsley -
Business regionals: after the heyday
by J.J. Hanson -
1984: a billion dollar year for acquisitions
by James B. Kobak - Ziff-Davis sells three magazines to Lakewood
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Winning circulation with sweepstakes
by Eliot DeY. Schein - Capital Cities, ABC merger creates publishing base of nearly $1 billion
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Your job is to motivate the buyer
by Dave Hagenbuch -
Penta perfects its editorial system
by Diane Reese -
How should you purchase your paper?
by Robert L. Johnson - Pre-tax profits grow to 11.29%; advertising edges out circulation as largest contributor to revenue, MPA-Price Waterhouse survey reveals
- Publishers go public: weighing the pros, cons; media mania helps small firms sell stock; easy money it's not
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The Saturday Review: a quicker read
by John Peter -
Can the prince of kid's magazines awaken Us?
by William Hogue -
Meeting the day-to-day challenges
by Dave Hagenbuch -
"Dear subscriber" is blah
by DeY Eliot Schein - CBS + Ziff = huge
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Buyer confidence on the seller
by William Abbott -
Why does George Holmes keep winning awards?
by Diane Reese -
Good people are hard to find
by Walter Jorz - Swapping ad space for travel
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Blaming won't build sales
by Ron Scott
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