Bibliography for: "Don't underestimate insert cards"

John Klingel "Don't underestimate insert cards". Folio: The Magazine for Magazine Management. FindArticles.com. 05 Jan, 2010. http://findarticles.com/p/articles/mi_m3065/is_v15/ai_4294612/

Folio: The Magazine for Magazine Management

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Articles in Jan, 1986 issue of Folio: The Magazine for Magazine Management

• Learning from Life - old and new
  by John Peter
• Revitalizing single-copy sales
  by Diane Reese
• Publishing's modest giant
  by Sherrie Shannon
• Projecting direct mail response
  by John Klingel
• Staying on the ball at Lebhar-Friedman
  by Nancy Zeldis
• The advertiser's business is your business
  by William Abbott
• Bonus circulation: a loss for the publisher
  by John Klingel
• Quality control: production manager's art
  by Rosemary P. Sullivan
• Meeting the entrepreneurial challenge
  by Robert Nylen
• Taming the demand-push tiger
  by Ron Scott
• Mergers in the ad community: what impact on magazines?
• The Scandinavian publishing challenge
  by Robert J. Abramson
• Net name agreements: any change in sight?
• Exhibit hall directory - the Folio: Show
• Catalogs up competition for national advertising
• Controlling comp-promo lists
  by Walter Jorz
• Life celebrates 50 years
• Calculating paper waste
  by Jeffery R. Parnau
• Publishers vie for college crowd
• How to pick your ad agency
  by Walter Jorz
• Managing better with production software
  by Jack Powers
• All about presentations
  by Walter Jorz
• Magazines' 6-8% rate hikes unjustified, assert agencies
• Direct marketing surge: magazines are leading the way
  by Eliiot DeY. Schein
• American magazine with a French accent
  by John Peters
• There's a new newsweekly style
  by John Peter
• Editors' average salary: $52,240
  by Jean Angelo
• Circulation directors are flunking in the retiree market
  by Hilmer Stark
• Continuing a feisty tradition at Geyer-McAllister
• Don't sell a buyers' market short
  by Jeffrey R. Parnau
• 1986 Ad
• The printer-publisher relationship: alterations and corrections
  by Jeffery R. Parnau
• Taking the risk out of list selection
  by Robert Castle
• Hot sales leads: the circulation connection
  by Jane D. Giles
• Getting the attention of media execs
  by Walter Jorz
• Repositioning: how to prepare for the inevitable
  by Pierce Hollingsworth, Jr.
• Raising money the old-fashioned way
  by Walter Nicklin
• Fierce printer competition continues
• The role of the editor in a start-up
  by John Fry
• Libel insurance: no more all-or-nothing
• Seven sins in the production process
  by Jeffery R. Parnau
• Advertisers talk frankly about magazines
  by Bernice Kanner
• Business publishers starting own 'journalism schools.'
• The editorial-typesetting-paste up loop
  by Jeffrey R. Parnau
• SWOP revisions imminent
• The short life of typesetting equipment
  by Jeffrey R. Parnau
• Cosmetic samples mean ad pages for magazines
• 'Free' subscription promotions
  by Eliot DeY. Schein
• Data processing: making the best decision
  by Robert A. Waldman
• Gearing up for gift subscriptions
  by Eliot DeY. Schein
• Test prompts Newsweek to convert to GCR
• Sales presentations: using software to present hard data
  by Arthur R. Shields
• Consumer magazine pretax profits shrink to 9.65%
• Managing sales by computer
  by Glenn Abelson
• The editor as photographer
  by John Boykin
• Marketers push for promotions
• An Austrian surprise for Europe's magazine industry
  by Dick Hendrikse
• Tax overhaul to lift publishing earnings 17%
• Ad revenue per subscriber: a profitability indicator
  by Jon Klingel
• Industry inducts 10 into Publishing Hall of Fame
• Licensing and the value of the dollar
  by Robert Abramson
• Careful handling of nonqualified respondents
  by Nancy Zeldis
• Directing Country Living's magic touch
  by Nancy Zeldis
• The editor as marketer
  by David Lott
• USPS relaxes rules on enclosures
• Publishers' own ads critiqued
  by Walter Jorz
• Maximizing business magazines' limited universes
• Single-copy sales declines: is editorial at fault?
  by Ron Scott
• Using subscription agencies wisely
  by Sylvia Koch
• Small-magazine publishers roundtable
  by Barbara Love
• Ebony's Johnson: 'long term, we'll win.'
  by Diane Reese
• Double-duty covers
  by Dick Hendrikse
• Combined mailing system unveiled
• The photojournalistic approach
  by John Peter
• National Journal's formula for success
  by Herbert Swartz
• Publishers' RDA payments rise sharply in eighties
• Superpage and the editor's changing role
  by Jeffery R. Parnau
• Tisch: what stamp will he put on the USPS?
  by Barbara Love
• Irritating your prospects can pay
  by Eliot DeY. Schein
• Michael Belluomo's 'In Fashion.'
  by Diane Reese

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