Bibliography for: "ABC's Robert G. Burton: championing print in a TV world"

David Tuller "ABC's Robert G. Burton: championing print in a TV world". Folio: The Magazine for Magazine Management. FindArticles.com. 08 Jan, 2010. http://findarticles.com/p/articles/mi_m3065/is_v16/ai_4751606/

Folio: The Magazine for Magazine Management

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Articles in Jan, 1987 issue of Folio: The Magazine for Magazine Management

• Working productively with your printer
  by Ruth Stidger
• Maintaining editorial integrity
  by Gregg W. Downey
• Lifting single-copy sales
  by Michael Garry
• DDES to link pre-press systems
• Managing dot gain
  by James E. Dunne
• Manufacturing modeling on personal computers
  by Alex Brown
• Where to get start-up money
  by Reed Phillips
• Trends in circulation promotion
• Magazines target co-op advertising
• Trends in single-copy sales
• Publishers of adult titles diversify; fighting censorship and video competition, 'sophisticates' look for new revenue
• Reasons to remain independent
  by Gerard G. Leeds
• Closing the credibility gap
  by Vince Dema
• Editorial bonuses tied to prosperity
• Developing a market plan
  by Hershel Sarbin
• Preserving your reputation among advertisers
  by David D. Michaels
• Spy walks on the wild side
  by Jean Angelo
• Business magazines yield to rate-breaking pressure
• Avoid these editorial traps
  by John Fry
• Streamlining editorial production via networks
  by Paul Frichtl
• Don't rely on formulas
  by Hershel Sarbin
• Running in place
  by Carol E. Curtis
• Reader service cards work for consumer magazine; readers service cards help financial title gain foothold with advertisers
• Creative restraints
  by Pat Farley
• Keeping AA costs in line
  by Merja Lehtinen
• 1986 Ad
  by Ron Scott
• Computer publishing's whiz kid
  by Amy Lipton
• Is Europe becoming the Japan of publishing?
  by Dick Hendrikse
• The editorial planning grid
  by John Fry
• Editorial and design awards you can win
• Andy Logan, New Yorker reporter
  by Susan Shapiro
• Successful conversion to paid circulation
  by Eliot DeY. Schein
• Folio:'s 1987 production salary survey
  by Suzanne Zelkowitz
• Fallout from the Florida ad tax
  by J. Roger Friedman
• Customized editorial: pros and cons
  by Jerry Calabrese
• Will drop shipping save you money? Now is the time to decide whether proposed postal incentives will change the way you mail magazines
• Those baby magazines
  by John Peter
• Gil Maurer: publisher of the year
  by Diane Reese
• Supereditor: making the myth work
  by John Fry
• Life cycles: the critical factor in circulation planning
  by John D. Klingel
• Publishers' challenges in the 1990s
  by Phillip Moffitt
• Demographics shape magazines
• How to throw a party
  by Walter Jorz
• Circulators on circulation
  by Joe Hanson
• Rolling Stone looks back
• Proof positive that business publication advertising works
  by Robert L. Edgell
• Direct response: there are no rules, but…
  by John Klingel
• Ad tracking services add competitive edge
  by Paul Frichtl
• Will Hopkins: more than pretty pages; American Health designer merges art and editorial in high-impact spreads
  by Paul Frichtl
• Managing your list manager
  by Philip C. Cheevers
• Typesetting: streamlining your interface procedures
  by Jeffery R. Parnau
• Publishers joining forces on editorial, ownership
• Pre-press: balancing quality and cost
  by Jeffery R. Parnau
• Analysis of publicly-held magazine publishing companies
  by John S. Suhler
• Business publishing firms jump on video bandwagon
• Ad pages: reasons for optimism
  by Arthur Karlan
• ARF-ABP business ad study final results released
• Print order reconciliation
  by John D. Klingel
• Felker stirs up Manhattan,inc
  by Michael Garry
• Keeping the cost of benefits in line
  by Katherine E. Smith
• New life from a divided campus
  by Paul Frichtl
• TV: how to fight back
  by John Fry
• Printers prefer GCR, but color buyers stall; agency acceptance of gray component replacement separation process in missing link
• Are you getting maximum mileage from research?
  by Pierce Hollingsworth, Jr.
• Judges critique FOLIO:'s Circulation Direct Marketing Awards
• Dynamic selling by phone
  by Helen Berman
• ABC's Robert G. Burton: championing print in a TV world
  by David Tuller
• Radio: the circulator's secret weapon
  by Eliot DeY. Schein
• Editors make hay from advertising fiasco
• Time Inc.: disappointing designs
  by John Peter
• Selecting the right paper for your magazine
  by Alex Brown
• More magazines discover list enhancement
• Starting a magazine on a shoestring
  by Michael Dolan
• Paper use expected to grow 6.2% through '88
• Moving up to the big page
  by John Peter
• Folio's 1987: circulation salary survey
  by Robert M. Steed
• American Express: worldwide publisher
  by John Peter
• More smaller magazines offer regional ad buys
• City women's magazines
  by John Peter
• 'Desktop' publishing: putting it in perspective
  by Frank J. Romano

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