Business Services Industry
Cendant Corp.'s hotel group introduced a Best Rate or It's Free guarantee, promising customers their first night free if they don't receive lower rates on its brand Web sites and toll-free numbers than on third-party Web sites
Hotel & Motel Management, June 7, 2004 by Bruce Adams
* Cendant Corp.'s hotel group introduced a Best Rate or It's Free guarantee, promising customers their first night free if they don't receive lower rates on its brand Web sites and toll-free numbers than on third-party Web sites. The program was introduced May 1 and replaced a best available rate guarantee introduced two years ago that offered a 10 percent discount off the lowest price for the first night if guests found a lower rate online.
Bruce Adams, badams@advanstar.com
COPYRIGHT 2004 Questex Media Group, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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