Hotel & Motel Management has partnered with the Center for Marketing Effectiveness to provide the inaugural Industry Insight section, addressing in-room entertainment issues from the perspectives of members of an elite Editorial Research Board

Hotel & Motel Management, Nov 1, 2004

[c] Hotel & Motel Management has partnered with the Center for Marketing Effectiveness to provide the inaugural Industry Insight section, addressing in-room entertainment issues from the perspectives of members of an elite Editorial Research Board. The ERB comprises more than 100 multiunit owners, operators and developers who will, on a regular basis, weigh in on various topics that are important to the hotel industry.

This installment features responses from 42 members of H&MM's ERB.

1. Current entertainment amenities offered *

Free cable TV         88%
Free satellite TV     57%
PPV films             93%
PPV adult             76%
PPV other             38%
Video on demand       33%
Music on demand       17%
High-speed Internet   86%
Games                 64%
Info portal           17%

* Number of respondents = 42

Note: Table made from bar graph.

2. Entertainment amenities planning to add *

Free cable TV          5%
Free satellite TV      5%
PPV films              9%
PPV adult              5%
Video on demand       50%
Music on demand       32%
High-speed Internet   27%
Games                  5%
Info portal           23%

* Number of respondents = 22

Note: Table made from bar graph.

3. Reasons for adding these amenities *

Guests ask for them            59%
Generate incremental revenue   31%
Competition offers them        41%
Differentiator for property    34%
Brand requirement              31%

* Number of respondents = 32

Note: Table made from bar graph.