Business Services Industry
La Quinta Corp. plans to continue to grow in 2005 through franchising, by investing in top 25 markets and perhaps by acquiring another brand, as it did in 2004 when it acquired the Baymont and Woodfield Suites brands with its purchase of Marcus Corp.'s limited-service lodging division for $412 million
Hotel & Motel Management, April 18, 2005
La Quinta Corp. plans to continue to grow in 2005 through franchising, by investing in top 25 markets and perhaps by acquiring another brand, as it did in 2004 when it acquired the Baymont and Woodfield Suites brands with its purchase of Marcus Corp.'s limited-service lodging division for $412 million.
La Quinta President Butch Cash said the company is financially strong enough to make a similar acquisition this year, but making such an acquisition is "hard to predict."
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