Hotel branded Web sites captured 75 percent of Internet reservations in 2003, according to a survey of 32 branded hotel chains by the Hospitality Sales & Marketing Assn. and Smith Travel Research

Hotel & Motel Management, May 17, 2004

* Hotel branded Web sites captured 75 percent of Internet reservations in 2003, according to a survey of 32 branded hotel chains by the Hospitality Sales & Marketing Assn. and Smith Travel Research. Guests who book through the hotel's own Web site often rate the brand experience much better than guests who book through a third-party Web site, according to D.K. Shifflet & Associates Ltd.